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Vancouver YMCA: The Turnaround of a Public Icon
Gerard Seijts; Ken MarkCaso IVEY-9B09C017-ELiderazgo y Dirección de personasThe case focuses on the turnaround situation facing the newly elected chief executive officer (CEO) of the Vancouver YMCA. The YMCA has suffered a long series of operating deficits ($9 million per year), has mounting debts to third parties, declining membership, and a maxed out $1 million operation line of credit. There are issues with its assets (old facilities with little renovations done over the past three decades), political infighting and u...Desde 8,20 €
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Walmart in 2019 - Teaching Note
Mary M. Crossan; Ken MarkNota del Instructor IVEY-8B20M092-EDirección estratégicaTeaching note for product 9B20M092.Desde 0,00 €
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Cambridge Cooling Systems: Global Operations Strategy - Teaching Note
P. Fraser Johnson; Ken MarkNota del Instructor IVEY-8B17D018-EServicios y operacionesTeaching note for product 9B17D018.Desde 0,00 €
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Intrigue Media: Growing the Video Advertising Network - Teaching Note
June Cotte; Ken MarkNota del Instructor IVEY-8B20A023-EMarketingTeaching note for product 9B20A023.Desde 0,00 €
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Tervita's Acquisition of Complete Environmental Inc. (A) and (B) - Teaching Note
Brandon Schaufele; Ken MarkNota del Instructor IVEY-8B17M121-EDirección estratégicaTeaching note for products 9B17M121 and 9B17M122.Desde 0,00 €
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Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup - Teaching Note
Derrick Neufeld; Ning Su; Ken MarkNota del Instructor IVEY-8B19E003-ETecnologías de la informaciónTeaching note for product 9B19E003.Desde 0,00 €
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Sunripe Marketplace: A Private Label Strategy
Kyle Murray; Ken MarkCaso IVEY-9B07A003-EIniciativa emprendedora, MarketingThe founder/owner of Sunripe Marketplace (Sunripe) is thinking about the stores' product offerings. He has two fresh produce-focused stores and a unique set of distribution and store-level systems that differentiate Sunripe from other supermarkets. Being a small retailer allows the owner to only choose the best and freshest products for his two stores. His stores have several private labels that customers like. Sunripe's owner must now consider h...Desde 8,20 €
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Matchstick Inc.: Word-of-Mouth Marketing (A)
Allison Johnson; Ken MarkCaso IVEY-9B10A019-EMarketingMatchstick Inc. (A) case introduces students to how brands are starting to put in place non-traditional advertising, such as word-of-mouth campaigns. The founder of Toronto-based Matchstick Inc. is working on a campaign for the Ketel One vodka brand. Ketel One, managed by Diageo, a global beverage firm, is trying to increase its awareness and sales in the Canadian market. Ketel One's brand manager has turned to Matchstick to generate awareness am...Desde 8,20 €
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Ondine Biopharma Corporation
Eric Morse; Ken MarkCaso IVEY-9B10M044-EDirección estratégicaThe chairman and chief executive officer (CEO) of Vancouver's Ondine Biopharma Corporation (Ondine) - a biotechnology firm specializing in the developing of medical devices - was faced with a strategic dilemma. Her publicly listed firm had developed a product that appeared to address an unmet need in the dental profession. She gathered her team to discuss whether management's efforts should be focused on maximizing returns from its new product by...Desde 8,20 €
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Indigo Books & Music Inc.: Optimizing Its Loyalty Program
Kyle Murray; Ken MarkCaso IVEY-9B07A005-EMarketingThis case allows for a discussion on loyalty programs. How should irewards, a consumer loyalty program, take advantage of the new capabilities promised by Indigo's new customer relationship management (CRM) system. Would adjustments to the pricing structure or the membership discounts be appropriate? Ultimately, how could Indigo ensure that its irewards program was both meaningful to customers and contributed to sales growth? The basis of the ire...Desde 8,20 €