Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
From Crisis to World Champions: Lessons from German Football - Teaching Note
Holger Ernst; Peter M. Bican; Carsten C. GuderianNota del Instructor IVEY-8B17M154-EDirección estratégicaTeaching note for product 9B17M154.Desde 0,00 €
-
Martin Bauer Group: Corporate Social Responsibility with EinDollarBrille
Carsten C. Guderian; Peter M. BicanCaso IVEY-9B16M027-EDirección estratégica, Iniciativa emprendedoraAWARD WINNING CASE - Corporate Social Responsibility Award, 2016 European Foundation for Management Development (EFMD) Case Writing Competition. In the fall of 2013, the family-owned Martin Bauer Group, a German-based company and world leader in the business-to-business market for tea and herbal extracts, became interested in the idea of collaborating with the frugal innovation company EinDollarBrille (OneDollarGlasses). The Martin Bauer Group wa...Desde 8,20 €
-
HKS-Dessous: A Main Street Retail Entrepreneur Handling Digital Change
Johannes Tiemer; Carsten C. Guderian; Peter M. BicanCaso IVEY-9B17M090-EDirección estratégica, Iniciativa emprendedoraLate in 2016, the owner of a lingerie business in Düsseldorf, Germany, faced a series of questions regarding the health of her business in a changing environment. The German retail environment had traditionally consisted of many specialized (often family-owned) small- to medium-sized retailers, and many of these stores had not kept pace with globalization and the digital revolution; market changes and increasing competition forced them to close. ...Desde 8,20 €
-
From Crisis to World Champions: Lessons from German Football
Holger Ernst; Peter M. Bican; Carsten C. GuderianCaso IVEY-9B17M154-EDirección estratégicaFor the Deutscher Fussball-Bund e.V. (DFB)—the German Football Association—winning the most prestigious football trophy, the 2014 FIFA World Cup, was the culmination of a long period of suffering, reinventing, and rebuilding. Once the dominating force in world football, the German team had been at rock bottom around the beginning of the millennium. To manage its way out of this crisis and leave competitors behind once again, the DFB had to fundam...Desde 8,20 €
-
emmtrix Technologies: Patent Negotiations in High-Tech Academic Spinoffs - Teaching Note
Frederik J. Riar; Carsten C. Guderian; Peter M. BicanNota del Instructor IVEY-8B20M010-EDirección estratégicaTeaching note for product 9B20M010.Desde 0,00 €
-
emmtrix Technologies: Patent Negotiations in High-Tech Academic Spinoffs
Frederik J. Riar; Carsten C. Guderian; Peter M. BicanCaso IVEY-9B20M010-EDirección estratégica, Iniciativa emprendedoraIn May 2016, three scientists from Germany's Karlsruhe Institute of Technology were preparing for a meeting with several managers from the institute's technology transfer department. The three scientists were planning to commercialize a new technology they had created, and hoped to use their invention to launch a new company as a spinoff from their work at the institute. However, because the scientists had created the technology while working at ...Desde 8,20 €