Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Kentucky Fried Chicken in China (C)
Allen Morrison; Paul W. BeamishCaso IVEY-9A90G003-EDirección estratégicaThis case presents the start-up of operations in Beijing and discusses the difficulties Kentucky Fried Chicken (KFC) is having with its local partners. By March 1988, KFC has established its largest restaurant in the world in Beijing with sales that are booming and showing no sign of slowing down. Nevertheless, the extent of operational problems and the shortage of hard currency profits is raising concerns over whether further expansion is warran...Desde 5,74 €
-
Kentucky Fried Chicken in China (C) - Teaching Note
Allen Morrison; Paul W. BeamishNota del Instructor IVEY-8A90G03-EDirección estratégicaTeaching note for product 9A90G003.Desde 0,00 €
-
Coral Divers Resort
Paul W. Beamish; Kent E. Neupert; Andreas SchotterCaso IVEY-9B08M041-EDirección estratégica, Iniciativa emprendedoraThe owner of a small scuba diving operation in the Bahamas is reassessing his strategic direction in the light of declining revenues. Among the changes being considered are shark diving, family diving, exit, and shifting operations to another Caribbean location. These options are not easily combined, nor are they subtle. The case is intended to provide a work-out on the relationship between strategy, organization and performance, and how changes ...Desde 8,20 €
-
ING Insurance Asia/Pacific
Rod E. White; Paul W. Beamish; Andreas SchotterCaso IVEY-9B06M083-EDirección estratégicaThe new chief executive officer (CEO) of ING Insurance Asia/Pacific wants to improve the regional operation of the company. ING Group was a global financial services company of Dutch origin with more than 150 years of experience. As part of ING International, ING Insurance Asia/Pacific was responsible for life insurance and asset/wealth management activities throughout the region. The company was doing well, but the new CEO believed that there we...Desde 8,20 €
-
Research in Motion: Managing Explosive Growth
Rod E. White; Paul W. Beamish; Daina MazutisCaso IVEY-9B08M046-EDirección estratégicaResearch in Motion (RIM) is a high technology firm that is experiencing explosive sales growth. David Yach, chief technology officer for software at RIM, has received notice of an impending meeting with the co-chief executive officer regarding his research and development (R&D) expenditures. Although RIM, makers of the very popular BlackBerry, spent almost $360 million in R&D in 2007, this number was low compared to its largest competitors, both ...Desde 8,20 €
-
Neilson International en Mejico (A) (Spanish version)
Paul W. Beamish; C. Bud Johnston; Gayle Duncan; Shari Ann WortelCaso IVEY-9A95GS03Dirección estratégicaEste caso examina una propuesta de asociacion (joint venture) de marketing con el objetivo de introducir la marca Neilson de barras de chocolate a los consumidores mejicanos. La subsidiaria mejicana de Pepsico Foods, ya sirviendo a 450.000 locales minoristas, ha sugerido una asociacion de marcas. Otra alternativa seria un convenio de distribucion, que posibilitaria a Neilson mantener mayor control sobre su marca al costo de una introduccion mas l...Desde 8,20 €
-
ING Insurance Asia/Pacific (Spanish version)
Rod E. White; Paul W. Beamish; Andreas SchotterCaso IVEY-9B06MS083Dirección estratégicaThe new chief executive officer (CEO) of ING Insurance Asia/Pacific wants to improve the regional operation of the company. ING Group was a global financial services company of Dutch origin with more than 150 years of experience. As part of ING International, ING Insurance Asia/Pacific was responsible for life insurance and asset/wealth management activities throughout the region. The company was doing well, but the new CEO believed that there we...Desde 8,20 €
-
Kentucky Fried Chicken in China (B)
Allen Morrison; Paul W. BeamishCaso IVEY-9A90G002-EDirección estratégicaThe VP's efforts to determine whether and how to proceed with an emerging three-way partnership in China are described. Kentucky Fried Chicken has selected local partners and has been issued a license to operate a restaurant in Beijing. If he is to proceed, the VP must decide how fast he should advance the negotiations and which of three location sites in the city is most desirable. A background case Kentucky Fried Chicken in China (A) and a foll...Desde 5,74 €
-
Euro-Air (Revised)
Paul W. BeamishCaso IVEY-9B15M029-EDirección estratégicaA North America-based representative of a major European airline has just received a letter from an unhappy customer detailing a very large number of service problems. A quick check had revealed that this premium-paying customer's complaints were all valid. A meeting is planned with the customer. Before this, the airline representative must decide (A) what to say in response, and (B) what, if any, compensation should be offered. Internally, there...Desde 8,20 €
-
Tavazo Co.
Paul W. Beamish; Majid Eghbali-ZarchCaso IVEY-9B10M093-EDirección estratégica, Iniciativa emprendedoraIn June 2010, Naser Tavazo, one of the three owner/manager brothers of both Tavazo Iran Co. and Tavazo Canada Co., was considering the company's future expansion opportunities, including further international market entry. Candidate cities of interest were Los Angeles, Dubai and other cities with a high Iranian diaspora. Another question facing the owners was where to focus on the value chain. Should the family business use its limited resources ...Desde 8,20 €