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Mattel and the Toy Recalls (A)
Hari Bapuji; Paul W. BeamishCaso IVEY-9B08M010-EDirección estratégicaOn July 30, 2007 the senior executive team of Mattel under the leadership of Bob Eckert, chief executive officer, received reports that the surface paint on the Sarge Cars, made in China, contained lead in excess of U.S. federal regulations. It was certainly not good news for Mattel, which was about to recall 967,000 other Chinese-made children's character toys because of excess lead in the paint. Not surprisingly, the decision ahead was not only...Desde 8,20 €
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VariCut's Strategic Choice
Dezhi Chen; Youping Chen; Paul W. BeamishCaso IVEY-9B15M116-EDirección estratégica, Iniciativa emprendedoraIn March 2015, the managing director of VariCut Electronics Component Company in Shanghai, China, was contemplating whether the company should shift its business focus from label printing to label printers. Because of fierce competition and a slowdown in the company’s 12-year-old label manufacturing business, the company was finding its competitive advantage hard to sustain. In contrast, the company’s emerging business of producing label printers...Desde 8,20 €
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Chabros International Group: A World of Wood
Paul W. Beamish; Bassam FarahCaso IVEY-9B10M100-EDirección estratégica, Iniciativa emprendedoraAWARD WINNING CASE - MENA Business Cases Award, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. The Chabros International Group case examines how a Lebanese multinational wood company confronts a drastic drop in its largest subsidiary's sales after 2008's global economic crisis. Antoine Chami, Chabros's owner and president, was reviewing his company's 2009 end-of-year financial statements and, in particular, a...Desde 8,20 €