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JCB Construction Equipment: Made in India for the World - Teaching Note
Anupama PrasharNota del Instructor IVEY-8B16M039-EDirección estratégicaTeaching note for product 9B16M039.Desde 0,00 €
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Tashn.com: Developing Merchandising for a Competitive Advantage - Teaching Note
Ritu Srivastava; Anupama Prashar; Punit BhardwajNota del Instructor IVEY-8B18A010-EMarketingTeaching note for product 9B18A010.Desde 0,00 €
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JCB Construction Equipment: Made in India for the World
Anupama PrasharCaso IVEY-9B16M039-EDirección estratégicaIn November 2014, JCB — the world’s leading construction equipment manufacturer, with a presence in 150 countries — decided to add two more facilities to its existing manufacturing strength in India. Based in the United Kingdom, JCB had put US$300 million into building its production and service capabilities since its entry into the Indian construction equipment market in 1979. However, the intricate business environment in India and its difficul...Desde 8,20 €