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Power Gig: The Rise (and Fall) of Music Games
David T.A. WesleyCaso IVEY-9B13A011-EMarketingThe chairman and chief executive officer of a manufacturer of entry-level musical instruments decides to take advantage of the popularity of music video games by creating a gaming division. After spending $30 million on product development, the company launches its first music video game just as the market for this subgenre has fallen into a steep decline. The case discusses the specific attributes of this music video game that may have doomed it...Desde 8,20 €
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Private Equity in Angola
Denise Dunlap; David T.A. WesleyCaso IVEY-9B15M105-EDirección estratégica, Iniciativa emprendedoraThe investment manager for Norfund, a Norwegian development finance institution, is seeking additional investors for a private equity fund focused on the African nation of Angola. After several large development banks reject the investment opportunity, the European Investment Bank agrees to conduct due diligence before making a potentially significant investment in the fund. The investment manager sees Angola as an investment area with high poten...Desde 8,20 €
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Cyberattack: The Maersk Global Supply-Chain Meltdown
David T.A. Wesley; Luis Alfonso Dau; Alexandra RothCaso IVEY-9B19M022-EDirección estratégicaIn 2017, the new chairman of A. P. Møller-Maersk confronted one of the worst cyberattacks in history, which crippled the company's vast global shipping network that accounted for nearly 20 per cent of global container shipping. NotPetya was a particularly virulent strain of ransomware that, within seconds, destroyed Maersks’s servers and personal computers around the world. Maersk's senior system administrators had warned the company that its net...Desde 8,20 €
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Hips Feel Good - Dove's Campaign for Real Beauty
Thomas Gey; Nick Nugent; David T.A. WesleyCaso IVEY-9B07A010-EDirección estratégica, MarketingDove is one of Unilever's better-known personal care brands. It has significant top-of-mind awareness among women in many countries. In an attempt to increase sales volume by 80 per cent, Unilever re-launched Dove in 2004. The campaign asks the question What is real beauty? and attempts to redefine it in ways that challenge commonly portrayed stereotypes. This case examines the re-launch of Dove, Unilever's well-known international personal care ...Desde 8,20 €
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Netflix Inc.: Streaming Across Borders and Into Original Content (A)
Luis Alfonso Dau; David T.A. WesleyCaso IVEY-9B16M118-EDirección estratégicaIn 2015, the chief content officer at Netflix was responsible for the company’s globalization strategy, which included $5 billion in new content and an expansion to nearly every part of the world by the end of 2017. Although original programming helped Netflix to grow its subscriber base, it was also very expensive. As a result, Netflix earnings were declining even as the company added new subscribers. The company's chief financial officer warned...Desde 8,20 €