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Power Gig: The Rise (and Fall) of Music Games
David T.A. WesleyCaso IVEY-9B13A011-EMarketingThe chairman and chief executive officer of a manufacturer of entry-level musical instruments decides to take advantage of the popularity of music video games by creating a gaming division. After spending $30 million on product development, the company launches its first music video game just as the market for this subgenre has fallen into a steep decline. The case discusses the specific attributes of this music video game that may have doomed it...Desde 8,20 €