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The Beer Cases (A), (B), (C) and (D) - Teaching Note
Andrew Karl DeliosNota del Instructor IVEY-8B11M124-EDirección estratégica, MarketingTeaching note for products 9B11M124, 9B11M125, 9B11M126 and 9B13M065.Desde 0,00 €
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The Beer Cases (D): Thai Bev
Andrew Karl Delios; Donna JimenezCaso IVEY-9B13M065-EDirección estratégicaThe beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo (9B11M125), Tsingtao Brewery (9B11M126), San Miguel (9B09M074) and Thai Bev. Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries...Desde 5,74 €
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Nintendo: Game On!
Parul Purwar; Andrew Karl DeliosCaso IVEY-9B16M158-EDirección estratégicaIn 2015, Nintendo—the iconic Japanese video game company—was faced with the decade-long challenge of responding to an industry that had changed in ways it had not anticipated. Under its new president, Nintendo had to contend with large-scale changes in the global gaming market. By not adapting to changing customer needs, Nintendo had lost the customer loyalty it had once enjoyed, as was evident from the decline in the number of units sold. It fac...Desde 8,20 €
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The Beer Cases (C): Tsingtao Brewery
Andrew Karl Delios; Jia Wei Teo; Donna JimenezCaso IVEY-9B11M126-EDirección estratégica, MarketingThe beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo (9B11M125), Tsingtao Brewery, San Miguel (9B09M074) and Thai Bev (9B13M065). Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries...Desde 5,74 €
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Australian Miners and the Resource Super Profit Tax
Andrew Karl Delios; Donna Jimenez; Clarissa TurnerCaso IVEY-9B12M042-EDirección estratégicaThis case presents a means by which students can explore how government policy is influenced by the actions of stakeholders in an economy: firms, taxpayers, voters, unions, and other organizations. It highlights how policy-making can be a process endogenous to the interests and influence of the private sector, and not an exogenous one, even in domains that are the power reserve of public policy makers. In 2010, the ruling party in Australia has d...Desde 8,20 €