Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Handu Group: Continued Growth through Business Model Innovation - Teaching Note
Di Cai; Mingyong Yu; Mingyu Li; Miao CuiNota del Instructor IVEY-8B18M150-EDirección estratégicaTeaching note for product 9B18M150.Desde 0,00 €
-
Beijing Xiaomi Technology Co.: Growth Via Online Channels
Miao Cui; Yanhong Guo; Feixiang Peng; Jilong Wang; Liang Wang; Tianyue YangCaso IVEY-9B14A074-EDirección estratégica, MarketingBeijing Xiaomi Technology Co. Ltd. (Xiaomi) had grown into the third-largest cell phone brand in China and the sixth-largest in the world. The company solely deployed online channels, which contributed to its success. In the initial stage, Xiaomi depended on its own online channel to interact with consumers to develop user-friendly products and sell products. Three years after its inception, the company successfully established its flagship store...Desde 8,20 €
-
Lenovo: Is the Cultural Integration Template Reusable
Aijing Ran; Xiaobing Liu; Jiawei Dong; Yuekun Liu; Miao CuiCaso IVEY-9B16M166-EDirección estratégicaThe number and value of Chinese enterprises’ cross-border mergers and acquisitions (M&As) are increasing, but their success rate remains very low. The failure of cultural integration is one of the most important reasons. In 2005, Lenovo Group Ltd., acquired IBM’s PC division in what was called a “snake swallows elephant” acquisition that caused a sensation worldwide. During the ten years after the M&A, Lenovo integrated IBM’s PC division’s cultur...Desde 8,20 €
-
Channel Change at the BIG PASTURE in Inner Mongolia
Xiaokui Huang; Miao Cui; Liqin Zhang; Ke WangCaso IVEY-9B15A036-EDirección estratégica, MarketingBIG PASTURE Animal Husbandry Company (Group) Co., Ltd. (BIG PASTURE) had achieved great success after nearly 10 years of development. It had started as a ready-to-eat food processing factory that supplied individually owned stores and franchises with self-produced food. Since then, its product line was extended to include fresh and processed beef and mutton. At the same time, BIG PASTURE undertook a major shift from company-operated stores to com...Desde 8,20 €