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Sun Café & Bar: A Ray of Opportunity - Teaching Note
Dominic Lim; Eva XuNota del Instructor IVEY-8B18M009-EDirección estratégicaTeaching note for product 9B18M009.Desde 0,00 €
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Zashita Ltd.: Identifying Opportunity in Safety - Teaching Note
Dominic Lim; Blaine MorryNota del Instructor IVEY-8B19M014-EDirección estratégicaTeaching note for product 9B19M014.Desde 0,00 €
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Success HR: Simplifying For Success - Teaching Note
Dominic Lim; Jarvis Lu; Amaara DhanjiNota del Instructor IVEY-8B20A041-EMarketingTeaching note for product 9B20A041.Desde 0,00 €
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Carrot Rewards: Carrot at a Crossroads - Teaching Note
Dominic Lim; Ramasastry ChandrasekharNota del Instructor IVEY-8B21M033-EIniciativa emprendedora, Liderazgo y Dirección de personasTeaching note for product 9B21M033.Desde 0,00 €
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Sachi Superfoods: In Pursuit of the Next Superfood - Teaching Note
Dominic Lim; Kayla Gray; Anay GaneriwalaNota del Instructor IVEY-W34704-EIniciativa emprendedora, MarketingTeaching note for product W34703.Desde 0,00 €
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Sachi Superfoods: In Pursuit of the Next Superfood
Dominic Lim; Kayla Gray; Anay GaneriwalaCaso IVEY-W34703-EIniciativa emprendedora, MarketingAfter importing three hundred bags of ground sacha inchi, a seed with promising nutritional benefits, from Peru, Kayla Gray has important decisions to make. Her new venture, Sachi Superfoods, is ready to launch; however, she does not have a clear plan on how to best market her product. Gray must decide on the best market segment to pursue in addition to the most effective marketing channel for her product.Desde 8,20 €
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Medicloud Singapore: Digital Health Entrepreneurship in an Evolving Industry
Yun Su; Dominic LimCaso IVEY-9B20M009-EDirección estratégica, Iniciativa emprendedoraIn December 2016, two years after the founding of Medicloud, a Singapore-based start-up that offered a medical appointment-booking application, the founder and chief executive officer recognized that the start-up had yet to monetize. A decision regarding a pivot was imminent. He also recognized that there were new opportunities in the areas of employee benefits and insurance for small- and medium-sized enterprises (SMEs). He needed to answer two ...Desde 8,20 €
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Grandma Treesaw's Bannock: Mixing In Growth
Dominic Lim; Zuhayr Abbas; Nick FoxCaso IVEY-W34807-EDirección estratégica, Iniciativa emprendedoraTeresa Ward, founder of Grandma Treesaw’s Bannock (GTB), had recently received positive media coverage from the Canadian Broadcasting Corporation and was hoping to leverage it to grow her Yukon-based bannock-mix business. She was considering two options: expand her direct to consumer offer by working with Shopify Inc. to improve GTB’s e-commerce sales or grow her product portfolio by introducing two new flavours of bannock mix. A few questions lo...Desde 8,20 €
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The Yukon Soaps Company: Indigenous Business Growth
Dominic Lim; Victor LalCaso IVEY-9B21M055-EDirección estratégicaIn February 2019, the owner of the Yukon Soaps Company (Yukon Soaps), based in Mayo, Yukon, was contemplating the path forward for her business. Founded in 1998, Yukon Soaps was a provider of hand-crafted artisanal soap featuring Indigenous artwork. Yukon Soaps had been experiencing double-digit annual sales growth over the past several years, and demand was steadily exceeding supply. The owner felt that her business had reached a critical point,...Desde 8,20 €