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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Semir's E-Commerce: Success and Exploration - Teaching Note
Juan Shan; William Wei; Xiaojia Sunny WangNota del Instructor IVEY-8B18A019-EMarketingTeaching note for product 9B18A019.Desde 0,00 €
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JD.Com: Responding to a CEO Crisis
Lu Zhang; William Wei; Yanming Liao; Jieyan Song; Yi WuCaso IVEY-9B20M018-EDirección estratégicaIn August 2018, the founder and chief executive officer of JD.com, one of China’s largest e-commerce sites, was accused of sexual assault and was arrested. He denied wrongdoing and was released less than a day later. One week after his return to China, JD.com’s share value hit a 19-month low. In November 2018, the company announced that its customer base had shrunk for the first time since 2014. The impact from the investigation into the alleged ...Desde 8,20 €
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CaiHong: Combining Legal Services and the Internet
Weiwei Huo; William Wei; Peihong Xie; Xiaohan Hu; Etayankara Muralidharan; Haining Wu; Yi HuangCaso IVEY-9B20D004-EDirección estratégicaShanghai Jiujia Information Technology Co., Ltd. (CaiHong) was founded in April 2015 by entrepreneur Junyuan Huang. The company has transitioned from an e-commerce platform to a software-as-a-service (SaaS) platform to better compete in China’s Legal Service Plus Internet (LSPI) industry. While exploring some key concepts about CaiHong, such as market positioning, business model innovation, SaaS, and growth strategies, several questions are raise...Desde 8,20 €
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ClickDishes: Serving New Cities - Teaching Note
William Wei; Lei Jin; Etayankara MuralidharanNota del Instructor IVEY-8B18A018-EMarketingTeaching note for product 9B18A018.Desde 0,00 €
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The Khus Project: Cultural Conflict - Teaching Note
Lei Huang; William Wei; Phillip SwallowNota del Instructor IVEY-8B18M142-EDirección estratégicaTeaching note for product 9B18M142.Desde 0,00 €
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TEC Edmonton and TusStar Joint Innovation: An Entrepreneurial Match - Teaching Note
Haibo Hu; Chunbing Mao; Phillp Swallow; William Wei; Bruce ThomsonNota del Instructor IVEY-8B20M082-EDirección estratégicaTeaching note for product 9B20M082.Desde 0,00 €
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CaiHong: Combining Legal Services and the Internet - Teaching Note
Weiwei Huo; William Wei; Peihong Xie; Xiaohan Hu; Etayankara Muralidharan; Haining Wu; Yi HuangNota del Instructor IVEY-8B20D004-EServicios y operacionesTeaching note for product 9B20D004.Desde 0,00 €
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Bauing Construction Holding Group Co. Ltd: Going Global
Denghua Yuan; Qian (Claire) Deng; William WeiCaso IVEY-9B18M187-EDirección estratégicaIn 2014, Shenzhen Bauing Construction Holding Group Co. Ltd. (Bauing Group) decided to expand internationally, and successfully established subsidiary companies in several Southeast Asian countries. Based on this success in Southeast Asia, Bauing Group deDesde 8,20 €
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Hyperlocal or International: Aomi’s Bottleneck and Breakthrough - Teaching Note
Caleb Chen; William Wei; Kaiwen Gao; Yutan Yang; Chong Wang; Chang LuNota del Instructor IVEY-W33280-EDirección estratégica, MarketingTeaching note for product W33279.Desde 0,00 €