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Native Deodorants: Sell or Swell - Teaching Note
June Cotte; Toshaan HarjaiNota del Instructor IVEY-8B20A073-EMarketingTeaching note for product 9B20A073.Desde 0,00 €
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Honda Canada: Relaunching Honda Fit - Teaching Note
June Cotte; Ramasastry ChandrasekharNota del Instructor IVEY-8B17A060-EMarketingTeaching note for product 9B17A060.Desde 0,00 €
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Intrigue Media: Growing the Video Advertising Network - Teaching Note
June Cotte; Ken MarkNota del Instructor IVEY-8B20A023-EMarketingTeaching note for product 9B20A023.Desde 0,00 €
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCaso IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Desde 5,74 €
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCaso IVEY-9B20A073-EIniciativa emprendedora, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theDesde 8,20 €
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Lumni Inc.: Improving Society In A Sustainable Way - Teaching Note
Luis Felipe Martí Borbolla; José Alfredo Walls Gómez; June CotteNota del Instructor IVEY-8B18M011-EDirección estratégicaTeaching note for product 9B18M011.Desde 0,00 €
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Burberry
June Cotte; Marta JarosinskiCaso IVEY-9B14A014-EDirección estratégica, MarketingIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Desde 8,20 €
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Struggling to Make the Best Buy (B)
Seung Hwan (Mark) Lee; June CotteCaso IVEY-9B12A056-EMarketingThis is a supplement to Struggling to Make the Best Buy (A), product # 9B10A010.Desde 5,74 €
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Gucci’s Turnaround: Repositioning and Rebuilding the Company - Teaching Note
June Cotte; Jessica ZhangNota del Instructor IVEY-8B18A056-EMarketingTeaching note for product 9B18A056.Desde 0,00 €
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American Apparel: Unwrapping Ethics
June Cotte; Seung Hwan (Mark) Lee; Brittany SchuetteCaso IVEY-9B12A032-EMarketingAmerican Apparel, a popular clothing manufacturer, has socially progressive labour policies and uses significant environmental advances in its manufacturing process. In addition, it has a well-established philanthropic arm. Set against these socially responsible policies is the highly sexualized nature of the company’s advertising. This element of the marketing mix seems, at least to some consumers, very much at odds with the other aims and polic...Desde 8,20 €