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Sew Sew Sweet
Elizabeth M.A. Grasby; Julie GosseCaso IVEY-9B14D003-EIniciativa emprendedora, Servicios y operacionesA self-taught seamstress based in Barrie, Ontario, must decide how to organize the production process for manufacturing her custom-made baby onesie – a one-piece, close-fitting, lightweight garment worn by a young child, typically with either long or shorDesde 8,20 €
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St. Thomas Elevated Park: A Step Into the Unknown
Julie Gosse; Mano MajumdarCaso IVEY-9B20M133-EDirección estratégicaIn 2019, the president of On Track St. Thomas (OTST), was considering the future of St. Thomas Elevated Park, a public park built on an abandoned railway bridge and now under the care of OTST. The park was built after much lobbying and community fundraisiDesde 8,20 €
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The Church Key: Unlocking Success
Julie Gosse; Natalie WhiteCaso IVEY-9B19N013-EFinanzas, Iniciativa emprendedoraIn January 2018, the account manager at the Commercial Bank of Canada was reviewing a request for a $200,000 long-term loan and a $60,000 working capital loan for The Church Key Bistro-Pub, a fine dining restaurant located in downtown London, Ontario. TheDesde 8,20 €
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Dunlop Livery Antiques: Modernizing the Vintage Industry
Julie Gosse; Robert ColquhounCaso IVEY-9B20A015-EIniciativa emprendedora, MarketingThe owner of Dunlop Livery Antiques in Dunlop, Ontario was considering a comprehensive marketing strategy with a focus on digital marketing. The industry was changing, popularity was wavering, sales were falling, and distribution channels were shifting. A new strategy was needed to increase revenue, profit, and brand awareness in the shrinking industry. Several placement choices were available, including selling online or at trade shows. A promot...Desde 8,20 €