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I-Love-Stickers.com
John S. Haywood-Farmer; Kristyn EisenschmidCaso IVEY-9B07D017-EIniciativa emprendedora, Servicios y operacionesThe founder and president of I-Love-Stickers.com (ILS), a web-based sticker subscription service, was wondering how she could best continue to market the firm to increase subscriptions for all the sticker packs. Her final MBA exams, countless deadlines, the birth of her baby, and the June summer rush period for the business were all approaching rapidly. In addition to these concerns, she also planned to open a sushi restaurant in London later in ...Desde 8,20 €
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Anita Norris Model Management
John S. Haywood-Farmer; Prashob Menon; Paul LeeCaso IVEY-9B10D013-EDirección estratégica, Servicios y operacionesIn March 2010, the owner of Anita Norris Model Management (ANMM) was trying to discern a strategic direction to best serve the growth of her company. Its quick growth in the past two years was due to the owners' efforts to pursue any revenue stream opportunity that presented itself. The owner was concerned that this pace was unsustainable in the long run and would in fact stretch the business too thinly. Currently, the business's revenue stemmed ...Desde 8,20 €
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Marble Slab Creamery: The Weighing Decision
John S. Haywood-Farmer; Emily Hubling; Azim RemaniCaso IVEY-9B09D008-EIniciativa emprendedora, Servicios y operacionesA current franchisee of Marble Slab Creamery (producer of the self-proclaimed Freshest Ice Cream on Earth) was set to open his second location in Waterloo, Ontario. In a recent phone conversation with Marble Slab's Canadian president, the contentious issue of the corporate ice-cream weighing policy had come up. The franchisee was convinced that his managerial abilities and the growth potential of the new location would result in an ultimately suc...Desde 8,20 €