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henderson bas
John S. Haywood-Farmer; Nicole Shomair; Ari ShomairCaso IVEY-9B08D008-EServicios y operacionesThe director of client services at henderson bas, an interactive advertising company, was trying to decide how to set a price for the newly proposed campaign for Halpernia Industries, one of her clients. Though the strategic direction of the campaign had been agreed upon, Halpernia had rejected the two creative proposals already presented to it. The director was unsure how to set a price for the campaign. She needed to balance the need for the co...Desde 8,20 €
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Elizabeth's Country Wares
John S. Haywood-Farmer; Andrew HinesCaso IVEY-9B09D009-EIniciativa emprendedora, Servicios y operacionesThe owner and operator of Elizabeth's Country Wares (ECW), a decorative country housewares and ceramic pottery business based in Woodstock, Ontario, was trying to find a way to increase capacity. Because ECW was her primary occupation and source of income, the owner was eager to take advantage of the growing interest in one of her product lines from some of her primary customers - member stores of a national pharmacy chain. She was unsure whether...Desde 8,20 €