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Niagara Health System: An Innovative Communications Strategy (A)
Anne Snowdon; Alexander Smith; Andrew ScarffeCaso IVEY-9B15M022-EDirección estratégicaThis case chronicles three major challenges faced by the Niagara Health System, a seven-hospital network in the Niagara region in the province of Ontario, Canada. An interim chief communications officer has joined the Niagara Health System team on secondment to help with communications issues during a C. difficile outbreak. He soon realizes that the public communication issues were not isolated to this outbreak, but rather continued a trend of po...Desde 8,20 €
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Shriners Hospitals for Children
Karin Schnarr; Anne SnowdonCaso IVEY-9B13M075-EDirección estratégica, Liderazgo y Dirección de personasA large, international benevolent association operating 22 children’s hospitals and four research centres in three countries has been negatively impacted by a number of external factors. The effect of the 2008 global financial crisis on its endowment funds coupled with rising health care costs and flat donations, have resulted in the hospitals running at a loss. To ensure the long-term viability of their not-for-profit hospital system, management...Desde 8,20 €
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SARS Outbreak in Toronto
Anne Snowdon; Alexander Smith; Mohammad AuaisCaso IVEY-9B13M101-EDirección estratégicaIn the spring of 2003, the World Health Organization identified a worldwide epidemic of severe acute respiratory syndrome (SARS) that had started in China and spread to the rest of the world, with early cases reported in Toronto and Vancouver. Little was known about the disease, which meant that symptoms were often misdiagnosed as simple flu, and the infection spread rapidly. After the third SARS-related death occurred in Ontario in mid-March, th...Desde 8,20 €
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Asterand: Learning from Failure
Anne Snowdon; Hannah Standing Rasmussen; David MaslachCaso IVEY-9B12D018-EIniciativa emprendedora, Servicios y operacionesThis case chronicles the challenges of establishing an innovative tissue bank service to accelerate the research and development processes of biotechnology and pharmaceutical companies worldwide. Asterand’s two major challenges involved achieving a standardized approach to collecting tissue samples in hospitals all over the world and achieving the highest possible quality of tissue samples shipped to their primary customer, Amgen. Despite the ide...Desde 8,20 €