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Shanghai Shine-Link International Logistics: Lean Supply Chain Management
Wei Lyu; Jianfeng Chai; Kenny HangCaso IVEY-9B19M068-EDirección estratégicaIn September 2017, the chairman and the president of Shanghai Shine-Link International Logistics Co. Ltd. were considering their company’s future. The company was established in May 2001. After more than 16 years of rapid development, it became a leadingDesde 8,20 €
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Denka Chemicals
Elly Miaw Ling Chia; Singfat ChuCaso IVEY-9B14E007-EDirección estratégica, Gobierno corporativoA manufacturer of over 75 grades of styrenic resins — used to make DVD cases, refrigerator trays, packaging materials and auto parts — faces a “transition loss” each time it switches production from one grade to another. A transition loss for each grade arises from the initial 16 metric tons produced, which are sub-standard and unsuitable for usage by customers. To the company, this implies a loss of resources (raw material and production cost) a...Desde 8,20 €
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Student Plays Fantasy Hockey (A)
Fredrik Odegaard; Chris Engelking; Linden Head; Matthew Rabson; Mike SharpCaso IVEY-9B10E017-EGobierno corporativoA student is trying to incorporate various analytical tools to assist in selecting National Hockey League (NHL) players for a fantasy hockey pool, using individual player data from the 2006-2009 NHL seasons. The student must come up with a strategy in which 16 players are selected for the 2010 season.Desde 8,20 €
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HCL Technologies
Barbara L. Marcolin; Ramasastry ChandrasekharCaso IVEY-9B12E004-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónIn 2011, HCLT ERS, a division of HCL Technologies, a global IT services corporation headquartered in New Delhi, India, had to devise next year’s plan for the Engineering Out Of The Box (EOOTB) business concept that it had initiated in 2009. EOOTB had facilitated the division’s ability to create “16 productized solutions” and to engage customers in new revenue services. The productized solutions were heavily reliant upon IT platform-based solution...Desde 8,20 €
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Student Plays Fantasy Hockey (B)
Fredrik Odegaard; Chris Engelking; Linden Head; Matthew Rabson; Mike SharpCaso IVEY-9B10E018-EGobierno corporativoIn this supplement to Student Plays Fantasy Hockey (A), the student is faced with an additional constraint regarding the total salary of the players selected. The student must come up with a strategy to select 16 players and not exceed $45 million in total salaries.Desde 5,74 €
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Beijing EAPs Consulting Inc.
Mitch Rothstein; Lily Jiao LiCaso IVEY-9B09C005-EDirección estratégica, Liderazgo y Dirección de personasBeijing EAPs Consulting Inc. (BEC) is a rapidly growing consulting company whose number of employees has increased from six to 16 in just one year. BEC has adopted a new project management system, using project managers to coordinate several employees from various departments. Due to the heavy workload, most employees must work on multiple projects. Collaboration between projects and department managers is not very smooth. The chief executive off...Desde 8,20 €
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Suntory: Rebranding the Japanese Whisky Highball
Philip SugaiCaso IVEY-9B20A017-EDirección estratégica, MarketingFounded in 1899 by Shinjiro Torii in Osaka, Japan, Suntory Holdings (Suntory) boasted a rich history in Japan’s alcoholic beverage industry. It purchased US-based Beam in 2014 for $16 billion, renamed itself as Beam Suntory, and transformed into one of the world’s largest alcoholic beverage makers, reaching total global revenues of more than 2.5 trillion yen ($23 billion) by the end of fiscal year 2018. Now, in 2020, could the Suntory team pull o...Desde 8,20 €
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Hatsune Miku: Japanese Virtual Idol Ignites Global Value Co-creation
Timothy Craig; Philip Sugai; Lukman AroeanCaso IVEY-9B14M110-EDirección estratégicaCrypton Future Media, a music software company based in Sapporo, Japan, developed Hatsune Miku (HM), a singing voice synthesizer software program (Vocaloid). Users entered lyrics and melodies to create songs, which were then sung by Hatsune Miku, a 16-year-old female virtual singer featured on the software packaging.Initially targeting professionals, HM unexpectedly caught on among amateurs who produced music, lyrics, artwork and videos, which th...Desde 8,20 €
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Facebook, Inc.: The Initial Public Offering (A)
Deborah Compeau; Craig Dunbar; Michael R. King; Ken MarkCaso IVEY-9B12N031-EFinanzasIt was May 16, 2012, and the highly anticipated pricing of Facebook Inc.’s initial public offering (IPO) was underway. An analyst at CXTechnology Fund was preparing to speak to the lead underwriter about his final interest in the deal. The analyst had reviewed Facebook’s phenomenal growth, its profitable business model and the competitive landscape for the social networking industry. The IPO appeared to be oversubscribed with heavy interest from ...Desde 8,20 €
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Tony’s Chocolonely: Taking On “Big Cocoa” and West African Child Slavery in the Supply Chain
Ram SubramanianCaso IVEY-W27672-EDirección estratégica, MarketingOn February 16, 2021, Slave Free Chocolate removed Tony’s Chocolonely (Tony’s), a chocolate company based in Amsterdam, the Netherlands, from its “Ethical Chocolate Companies” list due to Tony’s association with Barry Callebaut, a cocoa processor associated with child slavery in West Africa. Tony’s, a B Corp-certified company whose founding mission was to eradicate child slavery from the cocoa supply chain, had to address its public removal from ...Desde 8,20 €