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Samsung Galaxy Note 7 Debacle
John Lee; Chloe Zheng; Dominic LimCaso IVEY-9B17MC152-EDirección estratégicaIn early September 2016, Samsung Electronics Co. Ltd. (Samsung), a leading manufacturer of smartphones headquartered in South Korea, released the new generation of its flagship smartphone, the Galaxy Note 7. Despite initial positive reviews and a strong market reception, just eight days later, Samsung voluntarily recalled 2.5 million of the smartphones, after receiving reports of the devices overheating and catching on fire. The problems persiste...Desde 8,20 €
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7-Eleven in Thailand
Sundaravaradhan Venkatesh; Sandhya BhatiaCaso IVEY-9B13B021-EContabilidad y control, Dirección estratégicaCP 7-Eleven is a prominent retail chain in Thailand. The analysis of the financial statements for the year 2011 revealed that while the earnings per share increased, the return on equity (ROE) declined. The company had negative working capital. It exerted strong bargaining power over its suppliers and customers and had efficient inventory management. It had been accumulating cash and other liquid assets over the last few years and it expanded in ...Desde 8,20 €
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7-Eleven Indonesia Innovating in Emerging Markets
Marleen Dieleman; Ishtiaq P Mahmood; Peter DarmawanCaso IVEY-9B15M081-EDirección estratégica, Iniciativa emprendedoraAWARD-WINNING CASE - 2015 AESE Case Writing Competition. The global convenience store brand 7-Eleven entered Indonesia in 2009, with local player PT Modern International as the master franchisor. To differentiate the stores from other convenience stores and to cater to emerging market customers in Indonesia, the CEO combined the idea of a restaurant and a convenience store in his new 7-Eleven outlets. The 7-Eleven stores provided an affordable an...Desde 8,20 €
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7 Days Inn: Operations Strategy
Gang Chen; Liang XuCaso IVEY-9B12D023-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesAWARD WINNING CASE - This case won the Emerging Global Chines Competitors, 2013 European Foundation for Management Development (EFMD) Case Writing Competition. 7 Days Inn, a leading hotel group in China, was established in 2005 and was listed on the New York Stock Exchange in 2009. It now operates more than 1,000 hotels in 168 major Chinese cities and has enrolled more than 30 million customers in its membership club. Its success is largely due t...Desde 8,20 €
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Microsoft Windows: The Launch of Windows 7
Miranda R. Goode; Matthew BallCaso IVEY-9B09A023-EMarketingIn early 2009, Microsoft began preparing for the launch of its next operating system, Windows 7. Successfully marketing Windows 7 had become essential for the company, which had faced numerous challenges in recent years, including a commercial and public relation failure of its last operating system, Windows Vista. While Windows 7 had received strong pre-release reviews, its success depended on Microsoft's ability to overcome the lingering skepti...Desde 8,20 €
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Samsung Galaxy Note 7 Debacle - Teaching Note
John Lee; Chloe Zheng; Dominic LimNota del Instructor IVEY-8B17M152-EDirección estratégicaTeaching note for product 9B17M152.Desde 0,00 €
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Fintech Solutions: Under Pressure - Teaching Note
Julie Gosse, Kartik RaoNota del Instructor IVEY-W33637-ELiderazgo y Dirección de personasTeaching note for product W33636.Desde 0,00 €
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Brøndby IF Football Club: Leveraging Sports Analytics - Teaching Note
Simon Ruder, Philippe Mogens Helmbæk, Emil Holmenlund Nymand, Xiao Xiao, Ning SuNota del Instructor IVEY-W33344-EDirección estratégica, Tecnologías de la informaciónTeaching note for product W33343.Desde 0,00 €
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Professional Media Inc.
Peter C. BellCaso IVEY-9B13E004-EGobierno corporativoA media planner at a specialized media buying firm was in the process of planning the spring 2012 television campaign for a customer with a recognizable brand name. The campaign budget of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year. Each week of advertising involved a carefully selected series of advertisements on network and local television, and each week of advertising cost $1 million. Which s...Desde 8,20 €
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Apple's iPhone in India: Ringing in New Fortunes
Tulsi JayakumarCaso IVEY-9B18M013-EDirección estratégicaIn September 2016, Apple prepared to launch a new version of its flagship product, the iPhone 7. The new product, termed “the best, most advanced iPhone ever,” was priced at three times its cost in the U.S. market. However, Apple had witnessed an 18 per cent year-on-year dip in iPhone revenues in the first calendar quarter of 2016, dragging down Apple’s revenues for the first time in 13 years. The leader in the smartphone market was ousted from i...Desde 8,20 €