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The HBR Guide to Better Business Writing: 18. E-mails
Garner, Bryan A.Capítulo de Libro HBS-7772BC-EConocimiento y comunicaciónThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 18, E-mails (6 pages), is the first of f...Desde 8,20 €
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18 Months in a Startup: Zaggora.com
Nicholas, TomCaso HBS-813140-EIniciativa emprendedoraThe founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but instead the first sportswear product of the new brand Zaggora that was made with a specially developed multi-ply fabric technology that heated up during a workout. While the founder...Desde 8,20 €
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A Concise Guide to Macro Economics, Second Edition, Chapter 5, Fundamentals of GDP Accounting
Moss, David A.Capítulo de Libro HBS-0017BC-EFinanzasIn Chapter 5, Fundamentals of GDP Accounting (18 pages), the author considers the importance of and methods for measuring output. He presents the three basic approaches to measuring output: value added, income, and expenditure (and reviews the expenditure method in depth). He also examines the role of depreciation and looks briefly at gross national product (GNP). He explains adjustments to GDP that enable historical and cross-country comparisons...Desde 8,20 €
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Responding to the Wii? (Spanish version)
Hagiu, Andrei; Halaburda, HannaCaso HBS-711S09Dirección estratégica18-to-65-year-old males. Hirai was determined to restore that supremacy in the current generation or the next. He knew that whether or not he publicly defined SCEI's strategy as a response to Wii, he had to find a way for his company to deal with the new order of the videogame industry that Nintendo had created. In seeking to do so, Hirai might find guidance in the history of the industry, which had been marked by rapid and frequent changes of f...Desde 8,20 €
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Pierre Frankel in Moscow (C): Results
Kanter, Rosabeth Moss; Bird, MatthewCaso HBS-312072-EConocimiento y comunicaciónAfter 18 months as the deputy managing director of a global technology company's Russia subsidiary, a young and upcoming French executive prepared to hand over leadership. The executive reflected on what he had achieved and how as he considered next stepsDesde 5,74 €
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Building an Integrated Biopharma Company: Crucell (B)
Hamermesh, Richard G.; Van Der Steen, Marianne; Harmeling, Susan S.Caso HBS-815086-EIniciativa emprendedoraThe Crucell (B) case updates events at Crucell since 2009. In September, 2009, Johnson & Johnson acquired 18% of Crucell for $400 million. This investment was part of a business development deal. Subsequently, in 2012, Johnson & Johnson acquired Crucell for $2.8 billion.Desde 5,74 €
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A Working Parent's Survival Guide
Dowling, Daisy WademanArtículo HBS-R1904L-EDirección estratégicaIf you're passionate about your career--and about being a great mom or dad--you're facing an ongoing struggle for at least 18 years. But you can learn techniques to reduce the stress and successfully balance your professional and family roles. The author,Desde 8,20 €
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The Tip of the Iceberg: JP Morgan and Bear Stearns (A)
Bergstresser, Daniel B.; Rose, Clayton; Lane, DavidCaso HBS-309001-EFinanzasBear Stearns & Co. burned through nearly all of its $18 billion in cash reserves during the week of March 10, 2008, and an unprecedented provision of liquidity support from the Federal Reserve on Friday March 13 was insufficient to reverse the decline inDesde 8,20 €
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The Genesis Labs at Novartis
Edmondson, Amy C.; Gulati, Ranjay; Healy, Patrick J.; Herman, KerryCaso HBS-620007-ENovartis' Genesis Labs program, launched in 2016 as part of Novartis Institutes for Biomedical Research (NIBR), hosted pitch competitions where teams of NIBR scientists proposed ideas to explore that aimed to revolutionize drug discovery. The goal was to break down barriers between functions and regions that slow innovation. After advancing to the pitch stage, a panel selected a handful of winning proposals. Winning teams left their roles for 18 ...Desde 8,20 €
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Restructuring Ukraine
Mugford, Kristin; Amble, Seema; Feng, TianCaso HBS-217049-EFinanzasIn 2015, Ukraine needs IMF funding to bridge a projected $40 billion funding shortfall and is proposing a 40% "haircut" to Ukraine's $18 billion of Eurobonds. Can Ukraine negotiate a deal with its many creditors that will give it the funding the country needs on terms they can accept?Desde 8,20 €