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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCaso HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Desde 8,20 €
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCaso HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Desde 8,20 €
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The HBR Guide to Better Business Writing: 20. Memos and Reports
Garner, Bryan A.Capítulo de Libro HBS-7778BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. In Chapter 20, Memos and Reports (7 pages), the ...Desde 8,20 €
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Next 20 Years: How Customer and Workforce Attitudes Will Evolve
Howe, Neil; Strauss, WilliamArtículo HBS-R0707B-EBusiness projects with very long time horizons--such as those involving product R&D, workplace design, and total compensation planning--have to contend with a crucial question: What will be the needs, demands, and desires of consumers and employees decades from now? If you think the answer is "Just more of the same," you're in for a surprise. Howe and Strauss, the authors of "Generations", "The Fourth Turning", "Millennials Rising", and other boo...Desde 8,20 €
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Angie's List: Ratings Pioneer Turns 20, Teaching Note
Israeli, Ayelet; Dolan, Robert J.Nota del Instructor HBS-517123-EMarketingTeaching note for case 517016.Desde 0,00 €
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Los próximos 20 años: cómo evolucionarán las actitudes de los clientes y de la fuerza de trabajo
Howe, Neil; Strauss, WilliamArtículo HBS-R0707BConocimiento y comunicaciónproyectos empresariales con horizontes de tiempo muy largos - como las relacionadas con los productos de I + D, diseño del lugar de trabajo, y la planificación de compensación total - tienen que lidiar con una pregunta crucial: ¿Cuáles serán las necesidades, demandas y deseos de los consumidores y empleados décadas a partir de ahora ? Si piensa que la respuesta es "más de lo mismo", usted se encontrará con una sorpresa. Howe y Strauss, los autore...Desde 8,20 €
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Argentina Power - Don't Cry for Me Argentina
Lietz, Nori Gerardo; McCree, Sayiddah FatimaCaso HBS-218041-EFinanzasIn 2016, Bruce Wayne, Managing Director of Energy Finance Corporation ("EFC"), was refining the Investment/Credit Committee materials for the development of up to 10 power generating plants in Argentina. As a subsidiary of the much larger International Conglomerate Corporation ("ICC"), EFC had to convince ICC's Investment/Credit Committee to provide capital despite the many risks associated with investing in Argentina.Desde 8,20 €
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The Visualization Trap
Roese, Neal J.; Vohs, Kathleen D.Artículo HBS-F1005C-EMarketingResearch shows that hindsight is far from 20/20-and foresight, in some situations, is even worse.Desde 8,20 €
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Otis Elevator: Accelerating Business Transformation with IT
F. Warren McFarlan; Brian J. DelaceyCaso HBS-305048-ELiderazgo y Dirección de personasFocuses on a major transformation of Otis Elevator's infrastructure. Led by the CEO, this transformation represents a remarkable long-term reengineering of all the processes of the firm to drive its operating costs down and service image up. The transformation is the continuation of a process that has been going on for more than 20 years.Desde 8,20 €
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Developing the World's Largest Commercial Jet (A) (Spanish version)
Esty, Benjamin C.; Kane, MichaelCaso HBS-202S17FinanzasIn July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet, the board must decide whether there is sufficient long-term demand for the A3XX to justify the investment. At the time, Airbus was predicting that the market for very large aircraf...Desde 8,20 €