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Three Rules for Making a Company Truly Great
Raynor, Michael E.; Ahmed, MumtazArtículo HBS-R1304J-EDirección estratégicaMuch of the strategy and management advice that business leaders turn to is unreliable or impractical, say the authors, because those who would guide us underestimate the power of chance. Raynor and Ahmed undertook a statistical study of 25,000 companies--those that had traded on U.S. stock exchanges at any time from 1966 to 2010. They measured performance according to return on assets--a metric, they reasoned, that reliably reflects managerial e...Desde 8,20 €