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7-Eleven, Inc. (Spanish Version)
Bell, David E.; Hogan, HalCaso HBS-507S03MarketingPuede 7-Eleven Estados Unidos replicar la experiencia exitosa de 7-Eleven Japón en la venta de alimentos frescos a través de tiendas de conveniencia? Describe el sistema japonés y muestra los pasos que la compañía está tomando para tratar de lograr el mismo éxito en los Estados Unidos.Desde 8,20 €
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BMW: The 7-Series Project (B) (Spanish Version)
Pisano, Gary P.; Rossi, SharonCaso HBS-612S08Servicios y operacionesDescribe la decisión tomada en el proyecto de la serie 7 con respecto a la creación de prototipos y su impacto en la calidad.Desde 5,74 €
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Playing to Win: 7. Think Through Strategy
Lafley, A.G.; Martin, RogerCapítulo de Libro HBS-7118BC-EDirección estratégicaPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Desde 8,20 €
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Managing Global Innovation 7. Collaborative Innovation
Doz, Yves L.; Wilson, KeeleyCapítulo de Libro HBS-9830BC-ELiderazgo y Dirección de personasManaging Global Innovation is an 8-chapter book written by Yves L. Doz and Keeley Wilson of INSEAD and published in 2012 by Harvard Business Review Press. In today's global economy, existing knowledge is the catalyst for innovation, but gathering and using this knowledge depends on global factors which can create barriers to access. The authors provide a practical framework for the successful management of knowledge and innovation by optimizing t...Desde 8,20 €
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Keeping Up with the Quants 7. Working with Quants
Davenport, Thomas H.; Kim, JinhoCapítulo de Libro HBS-7700BC-EKeeping Up with the Quants is a seven-chapter book published in 2013 by the Harvard Business Review Press and written by Thomas Davenport, Professor of IT and Management at Babson College, and Jinho Kim, Professor of Business and Statistics at Korea National Defense University. Written for non-analysts and "non-quants," this book is a guide to summarizing data, interpreting its meaning, and using it in decision-making. The authors explain that a ...Desde 8,20 €
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ASUSTeK and the Google Nexus 7 Tablet
Shih, Willy; Wang, Jyun-ChengCaso HBS-613056-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung posed a large competitive threat. He also knew he would sell more of the Android-powered tablets at the lower pr...Desde 8,20 €
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Tilt, 7. Taking Control of Criteria of Purchase
Dawar, NirajCapítulo de Libro HBS-0008BC-EMarketingIn Chapter 7, Taking Control of Criteria of Purchase (24 pages), the author explores the consumer decision-making process. He explains how customer decisions are based on a set of criteria about product benefits that an individual uses to organize and assess different brands. Competitive advantage comes from a company's ability to influence which criteria customers use for decision-making. The author shows how a market leader can be the first bra...Desde 8,20 €
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Chapter Seven: LIE #7 People have potential
Buckingham, Marcus; Goodall, AshleyCapítulo de Libro HBS-1038BC-EForget what you know about the world of work. You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. This provocative, inspiring book shows that there are some big lies--distortions, faulty assumptions, wrong thinking--...Desde 8,20 €
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A Concise Guide to Macro Economics, Second Edition, Chapter 7, Understanding Exchange Rates
Moss, David A.Capítulo de Libro HBS-0019BC-EFinanzasIn Chapter 7, Understanding Exchange Rates (9 pages), the author identifies critical factors that have both long- and short-term impact on exchange rates. He explores how a country's current account balance, inflation rate, and interest rates affect its currency. He argues that, despite these theories, the currency market is unpredictable and shares overall guidelines for understanding global currency.Desde 8,20 €
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The 7 Questions to Ask (Spanish version)
Simons, Robert L.Artículo HBS-R1011GDirección estratégicaAn economic downturn can quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? Drawing on some 25 years of research, Harvard Business School professor Robert Simons identifies seven questions all executives should ask in order to ensure their strategies' success. Have you identified your primary customer? Decided whether sha...Desde 8,20 €