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Heinz Ketchup: Pricing the Product Line (Spanish version)
Wilcox, Ronald T.; Goldberg, RebeccaCaso DARDEN-M-0954MarketingTraducción al español de la versión del 27 de junio de 2011 del caso UVA-M-0777. Una marca estadounidense icónica debe determinar cómo maximizar las ganancias netas aumentando las ventas de sus artículos con el margen más alto frente al retroceso constante de los minoristas, incluido el espacio reducido en los estantes y el apoyo promocional de esos mismos productos. Este caso es adecuado para los cursos obligatorios de marketing de MBA, así como...Desde 8,20 €
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Tentacles
Fairchild, Gregory B.Caso DARDEN-F-1922-EFinanzasThis case follows Kaycee, who had just returned two weeks ago from a 27-month stay in prison, as she discovers that she is the victim of identity theft. To find out what steps to take, Kaycee reaches out for advice to Marisa Berryman, a mentor at the residential facility that housed Kaycee for three months following her incarceration before she returned home. The goal of this case is to educate students about the risks of identity theft, teach th...Desde 8,20 €
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An Entrepreneur in the Educational World (A): Superintendent Pamela Moran
Yemen, Gerry; Quinn, Ryan W.Caso DARDEN-OB-1006-ELiderazgo y Dirección de personasThe superintendent’s A case has Pamela Moran concerned about losing one of her up-and-coming administrative stars, who had accepted the position of principalship at Greer two years earlier. Moran had also heard whispers that she may lose a former TFA educator and a seasoned principal in a middle-class school because of his desire to lead in a more challenging environment. What should she do about the principal who was struggling and the principal...Desde 8,20 €
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The European Union and the Coronavirus: What Did It Learn from the Great Recession?
Debaere, PeterCaso DARDEN-GEM-0181-EEconomíaAfter one of the longest meetings of the European Union (EU) since 2000, the prime ministers, presidents, and chancellors of the 27 member states finally concluded their milestone agreement on July 21, 2020. They settled on a new EU budget of 1.1 trillion euros; the Multiannual Financial Framework; and, most critically, a historic consensus on creating the Next-Generation EU (NGEU) fund, with 750 billion euros in supplemental funding, to fight th...Desde 8,20 €
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Flinder Valves and Controls Inc. - Teaching Note
Bruner, Robert F.; Schill, Michael J.Nota del Instructor DARDEN-F-1573TN-EFinanzasTeaching note for product F-1573Desde 0,00 €
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Mauboussin Japan: A French Gem in Asia - Teaching Note
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, GerryNota del Instructor DARDEN-M-0853TN-EMarketingTeaching note for product M-0853Desde 0,00 €
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Coworking in Scott's Addition: Capacity and Pricing Strategy (A) and (B) -Teaching Note
Yildiz, Ozlem; Popescu, Dana; Goldberg, RebeccaNota del Instructor DARDEN-OM-1694TN-EServicios y operacionesTeaching note for product OM-1694Desde 0,00 €
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Interest Rate Derivatives
Conroy, Robert M.Nota técnica DARDEN-F-1431-EFinanzasThis technical note covers the basics of interest rate derivatives. Specifically, it covers options on bonds, delayed payments, caps, floors, and swaptions. The appropriate option pricing model is presented for each derivative. In addition, the note covers how to estimate the input parameters in each case.Desde 8,20 €
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Sustainability and Innovation: Frameworks, Concepts, and Tools for Product and Strategy Redesign
Larson, AndreaNota técnica DARDEN-ENT-0138-EIniciativa emprendedoraThis technical note introduces the concepts and terms entrepreneurial innovators use in addressing sustainability. It explores the evolution of such terms as sustainable development, environmental justice, earth systems engineering, sustainable science, the Natural Step framework, industrial ecology, and biomimicry. It also explores how paradigms are created and replaced.Desde 8,20 €
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Brand Equity: An Overview
Farris, Paul W.; Gregg, Eric A.; Chinn, Brandon; Razuri, MarielaNota técnica DARDEN-M-0879-EMarketingThis note was written as an updated version of “Perspectives on Brand Equity" (UVA-M-0668), and may be used in its place. This note provides a resource to aid in understanding brand equity: its creation, maintenance, measurement, and value. Suitable for use in introductory courses in marketing at the undergraduate and MBA levels, this note presents an overview of brand perspectives including those of Millward Brown, Young & Rubicam, David Aaker, ...Desde 8,20 €