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Invitrogen/Life Technologies (B)
Burgelman, R; Siegel, R; Lee, RCaso SGSB-SM209B-EDirección estratégicaOn June 12, 2008, Invitrogen and Applied Biosystems announced plans to merge. The combined company was to be renamed Life Technologies (NASDAQ: LIFE). Invitrogen offered to acquire Applied Biosystems for $6.7 billion in cash and stock. AB shareholders would receive $38 per share in cash and stock, representing a 17 percent premium over the share’s closing price on Wednesday, June 11, 2008.Desde 5,74 €
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Cinnamon: New Product Introduction
Siegel, Robert; Mirabile, DominicCaso SGSB-SM357-EDirección estratégicaThis case explores the introduction of a new product that targets both new and existing segments of the investment management services market. Cinnamon, a discretionary investment management app, was founded in the United Kingdom in 2011. With the help of the team’s first product manager, Maria Pasquale (GSB ’11), Cinnamon navigated the new product introduction process: identifying unmet needs, developing value hypotheses, building a minimum vi...Desde 8,20 €
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PayPal in 2017: Continuing to Reshape the Payments Landscape
Siegel, RCaso SGSB-E572B-EIniciativa emprendedoraBetween 2013 and 2017 PayPal had grown from $8 billion to almost $11 billion in revenues and had a market cap of over $70 billion. In addition, the product and cultural transformations of the organization made the firm feel like an entirely new company from the one that existed several years prior. Outside of the company, major trends continued to impact PayPal: e-commerce conducted on mobile devices in the United States accounted for just under...Desde 8,20 €
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McDonald's India: Optimizing the French Fries Supply Chain - Teaching note
Lee H; Rammohan SNota del Instructor SGSB-GS79TN-EServicios y operacionesBefore opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French fries (“MacFries”) were a particularly tough product to source locally—and importing fries was undesirable for both cost and availability reasons. Growing potatoes suitable for use as fries was challenging in India. By 2007...Desde 0,00 €
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BuildDirect: Constructing a Culture that can Weather the Storms
Sutton, R; Rao, H; Hinds, RCaso SGSB-E526-EIniciativa emprendedoraAfter a delayed shipment of flooring materials impeded Jeff Booth’s ability to complete a construction project on schedule, he, along with cofounder Robert Banks, was determined to solve the inefficiency of the heavyweight building supply industry. They founded BuildDirect, an e-commerce company based on a sophisticated technology platform that optimized the shipment of home improvement products. Since its founding in 1999, BuildDirect faced se...Desde 8,20 €
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McDonald's India: Optimizing the French Fries Supply Chain
Lee H; Rammohan SCaso SGSB-GS79-EServicios y operacionesBefore opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French fries (“MacFries”) were a particularly tough product to source locally—and importing fries was undesirable for both cost and availability reasons. Growing potatoes suitable for use as fries was challenging in India. By 2007...Desde 8,20 €
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Tipping Point Community
Meehan, W; McNichols, M; Foroughi, JCaso SGSB-SI116-EInnovación y cambioIn early 2016, Thomas Laffont, then-chairman of the board at Tipping Point Community, a nonprofit organization fighting poverty in the San Francisco Bay Area, gathered with over two dozen fellow board members for a retreat to discuss, among other things, the future of the fast-growing organization. In the 11 years since its founding, Tipping Point had raised nearly $120 million and impacted the lives of more than 600,000 people in need. In 2016...Desde 8,20 €
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EarthEnable (A)
Hattendorf, Laura; Seibert, PeterCaso SGSB-E640A-EIniciativa emprendedoraThe EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy, and refining the business model.Desde 8,20 €
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The Political Economy of Ethanol Policy in the U.S. and Brazil
Casey, Katherine; Johnson, ChristyCaso SGSB-P103 Spanish VersionGobierno corporativoThis case focuses on the political economy of ethanol policy in the United States and Brazil. The cases outlines policies put in place by the governments of the United States and Brazil to bolster the ethanol industry and the role of politics and interest groups.Desde 8,20 €