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Parfums Cacharel de L'Oreal 1997-2007: Decoding and Revitalizing a Classic Brand (Portuguese Version)
Chandon, Pierre; Rowell, Nicholas; Wertenbroch, KlausCaso INSEAD-4929PT-PPMarketingParfums Cacharel, a division of L'Oreal, used to have a dominant position in the European market with both number one and number two best selling fragrances: Anaïs Anaïs and Loulou. At the time of the case, however, sales are falling at a rate of 15% per year and it was a Cacharel brand perfume in need of a major revitalization. The task assigned to Dimitri Katsachnias, Cacharel's new general manager, is to turn the business around. But before yo...Desde 8,20 €
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MAS Holdings: Strategic Corporate Social Responisibility in the Apparel Industry - Teaching Note
Story, Jonathan; Watson, NoshuaNota del Instructor INSEAD-5347TN-EDirección estratégicaTeaching note prepared as an aid for teaching cases INSEAD-0027 and INSEAD-0027-PP.Desde 0,00 €
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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category - Teaching note (Portuguese Version)
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenNota del Instructor INSEAD-5685TNPT-PPMarketingTeaching note for the case 5685Desde 0,00 €
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Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry
Michael Pich, Ludo Van der Heyden, Nicolas HarleCaso INSEAD-4974-EServicios y operacionesThe case was written to illustrate the importance of business process design as a basis for competition in the textile industry. The case illustrates the impressive performance of Zara, the new fashion player from Spain, which has innovated in process design so as to deliver new collections in its stores with a lead-time of 5 to 7 days. The more traditional approach in textile retailing is illustrated here by Marks & Spencer (M&S), the well-known...Desde 8,20 €
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Alibaba en el Blockchain: Integrar Los Envíos de Dinero Basados en Blockchain en los Servicios en la Nube
Jason P, Davis; Minh,Vo; Anne YangCaso INSEAD-6442SPIniciativa emprendedoraWhen Alibaba, China’s leading digital platform and cloud-based services company, fails to acquire the US firm Moneygram, CEO Jack Ma decides to go it alone and develop a digital strategy using blockchain technology as the basis for a global remittance service, GCash, within its cloud services business. Alibaba’s financial services affiliate Ant Financial, begins by targeting cross-border money transfers made by domestic workers in Hong Kong who r...Desde 8,20 €