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Digitalization and People Management
Corral, Jerónimo; Rodríguez-Lluesma, CarlosNota técnica DPON-146-ELiderazgo y Dirección de personasDigitization, understood as the process of adopting digital environments to replace analog ones, affects products, work processes, and business services and models. Via the application of technologies such as cloud computing, the Internet of things, artificial intelligence, virtual reality and augmented reality, big data, additive manufacturing and 3 D printing, machine learning and deep learning, and blockchain, among others, digitization is red...Desde 8,20 €
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Salomon Brothers (A)
Golembiewski, Christopher; Campana A.; Torres, Maximilian B.Caso TD-146-EÉtica empresarial y Responsabilidad Social CorporativaThis case involves the personal decision of Wall Street government bond trader, Paul Mozer, whether or not to report a gray-area transaction he has made to his superior, John Meriwether. The stakes are very high, but the indiscretion is murky and the chances of the firm's being sanctioned for it are virtually nil.Desde 8,20 €
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Scripped.com: Creating the Business Model
Rajaraman, Aarthi; Davila, AntonioCaso E-146-EIniciativa emprendedoraThis case study presents the challenges of an Internet start-up as it finds its business model for growth. Scripped.com (later Scripted.com) is a start-up founded by three MBAs, in which screenwriters are able to produce their own work. Over time, the founders learn about the market.Desde 8,20 €
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Cost Allocations and Cost Accounting Systems
Rosanas, Josep MariaNota técnica CN-146-EContabilidad y controlIntroductory note to cost accounting systems. The basic criteria and methods for cost allocations is presented: cost centers, absorption rates, manufacturing versus non-manufacturing costs.Desde 8,20 €
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Eye Care (A): A Business Manager Career
Cebrecos, Enrique; Stein, GuidoCaso DPO-146-ELiderazgo y Dirección de personas, MarketingAlejandro Lanzagorta is having some doubts about his career as regional Business Manager of the multinational Eye Care, world leader in the development and sales of ophthalmic products. The new General Manager in Spain has brought in organizational and salary changes which clash with what has so far been done very successfully.Desde 8,20 €
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Unión Fenosa Corporate University: Teaching and Learning from Experience
Grau, Amèrica; Lara E.; Andreu i Civit, Rafael; Sieber, SandraCaso SI-146-EConocimiento y comunicaciónThis case describes the creation of a corporate university at Unión Fenosa, a Spanish utilities company, in a way that is consistent with the company's intellectual capital model and its commitment to knowledge and training. The company has successfully transformed itself from a regional utility into a multinational energy business. In the process, the workforce has tripled while the number of employees engaged in the original business activities...Desde 8,20 €
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BSCH-BANESPA: The Globalization of the Labor Dispute
Pérez, Julio; Gallifa, Ángela; Mitsuru, Jorge; Pin Arboledas, José RamónCaso DP-146-ELiderazgo y Dirección de personasAt an auction on 20 November 2000, the Santander Central Hispano (BSCH) Group was awarded the Banco del Estado de São Paulo (Banespa), the third largest financial institution in the State of São Paulo. Gabriel Jaramillo was appointed new Chairman of Banespa's Board of Directors. The Spanish bank's bid amounted to 3.55 billion dollars. With this acquisition, BSCH strengthened its presence in Brazil, becoming the country's third largest financial i...Desde 8,20 €
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Giving Feedback
Elghanayan, Ruben; Gallego, Sheila; Ribera, AlbertoNota técnica DPON-148-ELiderazgo y Dirección de personasThe main objective of this technical note is to examine in depth the theoretical bases that enable a better understanding of the different reactions there are to feedback, as well as to improve the effectiveness and quality of communication in the work environment. The intention is to answer the following questions: What factors are involved in determining feedback? What is the most appropriate method to prevent the recipient reacting emotionally...Desde 8,20 €
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Millennials and Technology
Stein, Guido; Martín, MiguelNota técnica DPON-138-EInnovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónDesde 8,20 €
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Resilience
Plamenova Djourova, Nia; Ribera, AlbertoNota técnica DPON-348-ELiderazgo y Dirección de personasResilience is a psychological asset of indisputable importance both in terms of severe crises, as well as everyday setbacks, job demands, and chronic stress. This technical note aims to outline some key notions concepts from the research on resilience and provide guidelines for developing resilience in oneself and in others.Desde 8,20 €