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How to Write a Killer Marketing Plan
Gallo, IñigoNota técnica MN-404-EMarketingWhether you call it marketing plan or something else, chances are that if you are in a marketing position, or anywhere close to a marketing position, you will work on such a document every year (and will be reviewing and updating it almost constantly during the year). A marketing plan is a fantastic tool for business success. It helps managers stay close to the reality of the company and its environment, as well as think big and constantly consid...Desde 8,20 €
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Andrés Cardó, Prisa Group (B): The Crisis of 2016 and the New PRISA of 2017
Stein, Guido; Martín, MiguelCaso DPO-404-EDirección estratégica, Innovación y cambio, Liderazgo y Dirección de personas2016 had been one of the toughest years of Andrés Cardó's professional career, due to the unexpected barrage of uncertainties in Latin America and Europe, which had largely affected the financial situation of Grupo Prisa. To address this situation, Prisa Radio proposed three strategies for action: adjustments to ordinary expenses, restructuring and divestments.Desde 5,74 €
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Major Steckleson at the National Training Center, Teaching Note
Snook, Scott A.Nota del Instructor HBS-408065-ELiderazgo y Dirección de personasTeaching Note for (404-089), (404-135), (404-134), and (404-133). An abstract is not available for this product.Desde 0,00 €
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Market Selection: Target Customers and Positioning
González, JorgeNota técnica MN-412-EMarketingMarket selection involves a greater commitment than any other marketing decision and consists of two parts: 1) selection of the target customer, and 2) positioning. This technical note outlines the main criteria for selecting a target customer and offers a series of recommendations on how to define positioning. Finally, an overview of the key concepts of strategic analysis required to evaluate the sustainability of positioning is provided.Desde 8,20 €
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Malden Mills (A), (B) and (Abridged), Teaching Note
Piper, Thomas R.; Sesia, AldoNota del Instructor HBS-307018-ELiderazgo y Dirección de personasTeaching Note to (404-072) and (404-073).Desde 0,00 €
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Friendly Fire, Teaching Note
Snook, Scott A.Nota del Instructor HBS-408078-ELiderazgo y Dirección de personasTeaching Note to (404-083). An abstract is not available for this product.Desde 0,00 €
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BlackRock (C): Integrating BGI
Gulati, Ranjay; Rivkin, Jan W.; Sesia, AldoCaso HBS-717406-EDirección estratégicaThis (C) case is a supplement to HBS case no. 717-404 "BlackRock (A): Selling the Systems?"Desde 5,74 €
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Commercial Decisions and Quantitative Analysis
Segarra, José AntonioNota técnica MN-396-EMarketing, Servicios y operacionesDesde 8,20 €
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BlackRock (B): Acquire MLIM
Gulati, Ranjay; Rivkin, Jan W.; Gilson, Stuart C.; Sesia, AldoCaso HBS-717405-EDirección estratégicaThis B case is a supplement to HBS case no. 717-404 "BlackRock (A): Selling the Systems?"Desde 5,74 €