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Calor vs Aire: Negotiating at UCM (Team Calor)
Stein, Guido; Mehta, Kandarp; Baschwitz, AlejandroCaso NEG-37-ETecnologías de la informaciónThe case focuses on a multivariable negotiation related to a new heating project to be carried out at a university. Calor is a multinational company that is a European leader in the design and manufacture of heating systems. Aire is a multinational company that is a European leader in the construction of large facilities. The project involves multiple variables and offers an opportunity for a complex but interesting negotiation.Desde 8,20 €
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IESE Insight. Issue 37. Second Quarter 2018
IESE InsightRevista REV-79-EDirección estratégica, Innovación y cambio, Liderazgo y Dirección de personasDesign thinking is a vital tool for growth and innovation. This dossier shows you how to use it successfully. Joaquim Vilà and Xavier Camps share a practical method for discovering the latent needs of users so that companies can generate new opportunities. Manuel E. Sosa discusses how companies can build a design culture that is profitable and solves complex social challenges, often in surprising ways. Jeanne M. Liedtka highlights three common ch...Desde 22,00 €
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Transformation Through Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37-EDirección estratégica, Innovación y cambio, Servicios y operacionesDesign thinking is a vital tool for growth and innovation. This dossier shows you how to use it successfully.Desde 15,00 €
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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Two Types of Unionism for a Dual Economy
Gómez, Sandalio; Pin Arboledas, José RamónNota técnica DPN-37-ELiderazgo y Dirección de personasDesde 8,20 €
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Euro D. Immobilière
Santomá, JavierEjercicio FE-37-EFinanzasThe impact of changing interest rates on net earnings is high on the agenda of the company's management. This document provides the opportunity to identify interest rate risk and to evaluate it. Additionally, information is given on derivative products on interest rates.Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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Informative Presentations
Leggett, Brian O'ConnorNota técnica LN-37-EConocimiento y comunicaciónWhen information is used to accomplish a purpose of sharing, explaining, or instructing, this is normally considered as informative communication. An informative communicator has the purpose of creating mutual understanding with his/her audience of data and facts that are considered accurate and of ideas and concepts that are supported by reasoned argument and facts.Desde 8,20 €
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The Value of Imperfect Information
Alegre, InésEjercicio ADE-37-EAnálisis de decisionesThis set of exercises consists of two exercises, "Averías, S. A." and "Petróleos, S. A.," which show, (in a simple but at the same time practical and real) way, how to incorporate new information into the decision-making process. The two exercises raise probability problems to which the Bayes Theorem must be applied. ¿Averías S.A.¿ is inspired by the ¿Bayes¿ case by Steven Lippman. ¿Petróleos S.A.¿ is based on the case of the same name by Profes...Desde 8,20 €