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Paack: Harnessing Data in the Logistics Industry
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCaso SI-213-EIniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónIn early 2021, Jan de Tienda, Chief Strategy and Data Officer (CSO/CDO) of Paack and Chief Executive Officer (CEO) Fernando Benito were discussing the next steps for the rapidly growing company, which was becoming more and more complex as it grew in scale. Paack was a parcel delivery company that allowed final customers to schedule their deliveries. This reduced the number of failed delivery attempts and resulted in more convenience and efficienc...Desde 8,20 €
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The Information System at Clínica Universitaria de Navarra (SI-CUN) (A)
Tejero S.; Ribera, JaumeCaso SI-150-EConocimiento y comunicaciónThe director of a hospital with important research and teaching activities is thinking about the need to redesign the IT system, which has evolved with additions and patches stuck on by the in-house IT team. The plan to involve the clinical users more, and the possibility of buying an up-and-running system or contracting programming services meets with opposition from the IT personnel. The case considers the design of the new system and the perso...Desde 8,20 €
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The Spanish Electricity Sector in 2004
Forman C.; Palencia, LuisNota técnica CN-213-EContabilidad y controlThe note is an introduction to the functioning of the Spanish electricity sector in 2004. Its covers the sector activities, its main payers, the regulatory environment, the sector costs and the prospects for the future. This note is designed to be used in the study of cases in companies working in the electricity sector (GAMESA).Desde 8,20 €
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The Challenges of Corporate Innovation
Davila, Antonio; Joost KorverCaso E-213-EDirección estratégica, Iniciativa emprendedoraThe case describes the challenges of a new manager appointed to run the innovation initiative of a large multinational. The corporate CEO supports the need for innovation and sets up a dedicated department. Gina, the newly appointed manager, faces the decision of how to set up the department. She contemplates several options including consulting to business units, training and running innovation projects. In trying to bring innovation to the corp...Desde 8,20 €
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Getting to Si, Ja, Oui, Hai, and Da
Meyer, ErinArtículo HBS-R1512E-ETo be effective, a negotiator must take stock of the subtle messages being passed around the table. In international negotiations, however, you may not know how to interpret your counterpart's communication accurately, especially when it takes the form of unspoken signals. The author identifies five rules of thumb for negotiating in other cultures: (1) Adapt the way you express disagreement. In some cultures it's OK to say "I totally disagree." I...Desde 8,20 €
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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Knowledge Management at Cap Gemini Ernst & Young
Lara E.; Andreu i Civit, Rafael; Sieber, SandraCaso SI-147-EConocimiento y comunicaciónCap Gemini (CG) purchased the consulting unit of Ernst & Young (E&Y) on May 2000 to complete geographical presence, since CG was mainly European and E&Y was well located in the American market. The resulting firm, renamed Cap Gemini Ernst & Young (CGE&Y), was heavily based on knowledge not only to run the business but also to successfully complete the integration process. The knowledge management (KM) model and experiences each firm followed befo...Desde 8,20 €
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15A054-EDirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €