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Typhoon Computers GmbH (Portuguese Version, Portugal)
Go L.; Fraguas, RafaelCaso ASN-18-PPAnálisis de decisiones, Iniciativa emprendedora, Innovación y cambioTyphoon Computers sells PC components in Eastern Europe. Almost three years after it was formed, the company finds itself facing a number of problems due to its rapid growth. It now has to decide how to make the transition from an entrepreneurial to a more professional style of organization.Desde 8,20 €
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The Club (Portuguese version, Portugal)
Sabrià, FredericCaso ASN-76-PPAnálisis de decisiones, Liderazgo y Dirección de personasA golf course in Madrid is changing its payment system for hairdressing services. A seemingly innocuos measure leads to issues related to control systems, motivation and ethics. This case is based on the case "The Club", ASN-12, from the same author.Desde 8,20 €
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Holly G: Going Online During COVID-19 (Portuguese Version, Portugal)
Palencia, Luis; Soler, Edi; Milla, AdolfCaso ASN-86-PPInnovación y cambio, Liderazgo y Dirección de personasIn July 2020, and after the first COVID confinement, a women fashion retail chain of 9 stores must to decide whether to launch an online channel or not and, more important, how to implement the change.Desde 8,20 €
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Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Portugal)
Guitart, Iván; Rocha e Oliveira, PauloCaso M-1234-PPMarketing, Servicios y operacionesMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Desde 8,20 €
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Aravind Eye Care System (Portuguese)
Janeiro Dias, A.; Viassa Monteiro, EugénioCaso AESE-DG-A-503-PPContabilidad y controlEm 1976 o Médico-Cirurgião oftalmologista Dr. G. Venkataswami (Dr. V.) ao aposentar-se, aos 58 anos de idade, de Professor de Oftalmologia na Universidade de Madurai (Sul da Índia), criou uma pequena clínica com 11 camas, convidando a sua irmã e o marido (também médicos-cirurgiões oftalmologistas) a juntarem-se-lhe na nova aventura. A clínica teve sucesso e logo no ano seguinte instalou outra com 30 lugares, para pessoas pobres que não podiam pag...Desde 8,20 €
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Vêgê (A) - Reposicionamento de Marca na Indústria Alimentar - Teaching Note
Martins, Ramiro; Vilares Morgado, AndréNota del Instructor AESE-M-A-876 TN-PPMarketingO caso analisa o posicionamento da marca na indústria de óleos e gorduras alimentares, a área de negócio da Sovena Consumer Goods, S.A., e os eventos ocorridos em Portugal em 2006. A personagem principal do caso, o gestor de marketing Luis Pereira Santos, confronta-se com a necessidade de tomar uma decisão acerca do reposicionamento de uma das marcas, o óleo VêGê. O caso ilustra os princípios do posicionamento do marketing e apresenta duas ferram...Desde 0,00 €
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Booh (A) O Lançamento
Martínez Jiménez, M.; Abad, A.Caso IIST-PI-214-P-PPServicios y operacionesA Booh Food (A) descreve o lançamento em Málaga de um novo modelo de negócio baseado na delivery e no takeaway. A ideia é instalar-se num local movimentado, um centro de restauração digital com 15 cozinhas para alojar diferentes marcas que só têm de se ocupar da preparação dos seus pratos. A Booh, apoiada pela tecnologia e por uma aliança com uma empresa de entregas de última milha, consegue oferecer entregas multi-encomendas e garantir entregas ...Desde 8,20 €
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Borges Agricultural & Industrial Nuts: A Paradigm Shift (Portuguese version, Portugal)
Tàpies, Josep; Sastre Boquet, IsaacCaso SM-1679-PPAnálisis de decisiones, Dirección estratégicaIn 2016, the management team of Borges International, one of the leading groups in the production and distribution of Mediterranean diet products, continued to take steps in the new strategy for their nut-producing subsidiary. This strategy was to bring about a total paradigm shift in that division, one of the most important within the holding. The growth of consumption of almond products, particularly in the emerging Asian markets, had highlight...Desde 8,20 €
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Changmai Corp. (A) (Portuguese)
Butler, Charlotte; de Bettignies, Henri-ClaudeCaso INSEAD-4504APT-PPContabilidad y controlThis is an imaginary case based in Southeast Asia that introduces some of the ethical and moral dilemmas that expatriate managers may encounter in the region.Desde 8,20 €
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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category - Teaching note (Portuguese Version)
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenNota del Instructor INSEAD-5685TNPT-PPMarketingTeaching note for the case 5685Desde 0,00 €