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Mglass / Vitrocristal, Ace
Dias Ferreira, Manuel; Janeiro Dias, AnaCaso AESE-M-A-509-PPContabilidad y controlA Vitrocristal, que é um agrupamento de empresas vidreiras da Marinha Grande, deve decidir se entra no mercado dos Estados Unidos logo após os acontecimentos do 11 de Setembro, como tinha previsto, ou se deve adiar a sua entrada neste mercado para uma ocasião mais propícia.Desde 8,20 €
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Aravind Eye Care System (Portuguese)
Janeiro Dias, A.; Viassa Monteiro, EugénioCaso AESE-DG-A-503-PPContabilidad y controlEm 1976 o Médico-Cirurgião oftalmologista Dr. G. Venkataswami (Dr. V.) ao aposentar-se, aos 58 anos de idade, de Professor de Oftalmologia na Universidade de Madurai (Sul da Índia), criou uma pequena clínica com 11 camas, convidando a sua irmã e o marido (também médicos-cirurgiões oftalmologistas) a juntarem-se-lhe na nova aventura. A clínica teve sucesso e logo no ano seguinte instalou outra com 30 lugares, para pessoas pobres que não podiam pag...Desde 8,20 €
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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category - Teaching note (Portuguese Version)
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenNota del Instructor INSEAD-5685TNPT-PPMarketingTeaching note for the case 5685Desde 0,00 €
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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category (Portuguese Version)
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenCaso INSEAD-5685PT-PPMarketingRenova, a Portuguese toilet paper manufacturer, struggles to survive in a stagnant and widespread market dominated by international giants and private brands. With a view to growing and remaining independent, CEO Paulo Pereira da Silva considers three options 1) private label production, 2) new functional innovations and 3) the launch of black toilet paper. What should he do? And how should the chosen strategy be implemented? Exploring the challe...Desde 8,20 €
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Coaching at Banco Azucarero de Cali (BAC) (B) (Portuguese version, Portugal)
Susaeta Erburu, Lourdes; Serrano, Germán; Pin Arboledas, José Ramón; Cardona Soriano, PabloCaso DPO-35-PPLiderazgo y Dirección de personasIn Case (B), the area manager - and new coach - takes on the evaluation interview and professional development plans of two branch managers - coachees - one with high potential and the other with limited perspectives in the bank. The exhibits show the evaluation tools used: the 180º Evaluation Chart and the "Spiders", which show the competency profiles.Desde 5,74 €
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The Loewe Group (A): A New Industrial Model and Commitment to Lean Management? (Portuguese Version, Portugal)
Moscoso, Philip; Duque, MarinaCaso P-1116-PPInnovación y cambio, Servicios y operacionesLoewe is one of the brands of the LVMH group, particularly well-known for its leather goods. Loewe has its own factories and also uses external suppliers for the manufacture of its products. In this case, company management must decide whether to move toward the industrial model of the LVMH group's other brands and fully outsource production, or instead convert its main factory into a center of excellence capable of generating a competitive advan...Desde 8,20 €
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Madrileña Red de Gas (B): Reinventing the Company With the Motto "Our Customers Must Not Suffer" (Portuguese version, Portugal)
Munoz-Seca, BeatrizCaso P-1185-PPServicios y operacionesThe CEO of MRG (Madrileña Red de Gas) wanted to reinvent his company as if it existed in an open market and not in the current regulated one. Using Professor Muñoz-Seca's SPDM (Service Problem Driven Management) framework, a conceptual scheme for operations in service companies, the MRG management team changed how they structured their service by establishing their own operational structure and working with the operational structure of their part...Desde 5,74 €
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The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age (Portuguese Version)
Monteiro, L. Felipe; Carrick, Anne-MarieCaso INSEAD-6291BPT-PPDirección estratégicaThe Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel. Entering this new market presents an unprecedented challenge: making a watch based on a technology (microprocessors) that the Swiss have not mastered. Is TAG Heuer ready to compete in...Desde 5,74 €