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Split One (A) (Portuguese Version, Portugal)
Riverola, Josep; Zschiesche A.Caso P-989-PPServicios y operacionesThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Desde 8,20 €
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MIMO TMN
Dias Ferreira, Manuel; Janeiro Dias, AnaCaso AESE-M-A-462-PPContabilidad y controlO lançamento do pré-pago da TMN em 1995 constituiu uma revolução comercial no sector das comunicações móveis. Estabeleceu-se uma estratégia abrangendo produto, preço, canal e comunicação de uma forma totalmente nova a nível mundial. Esta estratégia inovadora levou à "democratização do telemóvel" em Portugal com resultados completamente inesperados.Desde 8,20 €
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Abengoa, S.A. Should capital be increased in mid-2015 (Portuguese version, Portugal)
Suárez, José LuisCaso F-925-PPContabilidad y control, Ética empresarial y Responsabilidad Social Corporativa, FinanzasIn mid-2015, Abengoa, S.A. was highly indebted, in the opinion of both management and external analysts. A plan was launched to limit new investments and sett assets that were not performing. The level of debt was the result of a change in strategy with regards to the previous decade, from being an engineering services company to investing in infrastructure projects. Abengoa continued to do engineering, but mostly, at the time of writing, for the...Desde 8,20 €
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Share Now: Aiming for Profitable Growth (Portuguese Version, Brazil)
Moscoso, Philip; Soto, ManuelCaso P-1173-PBDirección estratégica, Servicios y operacionesEl caso describe las recientes decisiones tomadas por la dirección de Share Now, la empresa líder en carsharing (resultante de la integración de car2go con Drive Now). Como parte de su plan estratégico para Madrid (España), la compañía ha decidido ampliar su zona de cobertura en 27 km2 y añadir 450 coches eléctricos a su flota. Además, se implementarán precios dinámicos, en función de la demanda. El principal reto de Share Now consiste en conse...Desde 8,20 €