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Brands and Brand Communication (Portuguese Version, Brazil)
Pratt K.; Oliver Conti, XavierNota técnica MN-344-PBMarketingWhat is a brand -describing and defining brands. Developing brands and understanding brand-customer relationships. Understanding customer choice from the perspective of brand personalities.Desde 8,20 €
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The Brand: Form, Content, and Management (Portuguese Version, Brazil)
de Toro Martín, Juan Manuel; Pérez Castro, CarlosNota técnica MN-347-PBMarketingIt is about giving a definition of the brand asset that has become one of the main assets of any company today. The components that add value to said asset are also defined, such as the name, symbol, slogan, colors, packaging, people and characters, songs, etc.Desde 8,20 €
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Duties of the Sales Manager (Portuguese Version, Brazil)
Font Pascual, VicenteNota técnica MN-168-PBMarketingDescription of the main functions of the sales manager.Desde 8,20 €
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Thoughts on Selling to Large Customers (Portuguese Version, Brazil)
Vila, VictorianoNota técnica MN-367-PBMarketingIn recent decades, the area considered most important by companies has changed. When making comparisons, criteria have varied when assessing the importance of production, finance, marketing and R&D, among others. Now everyone acknowledges that a company's most important asset is its customers. Ideas such as "A company's value depends on the value of its customers" and "A company is as good or bad as its customers perceive it to be" are no longer ...Desde 8,20 €