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Shere Khan - Seller (Portuguese Version, Brazil)
Mehta, KandarpEjercicio NEGE-2-PBAnálisis de decisiones, Liderazgo y Dirección de personasA typical positional bargaining situation for an antique ceramic statuette of Shere Khan, the tiger character from Rudyard Kipling's The Jungle Book.Desde 8,20 €
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Card Master Exercise: A behavioral game (Portuguese Version, Brazil)
Mehta, KandarpEjercicio NEGE-3-PBInnovación y cambio, Liderazgo y Dirección de personasFive Tricks is a modified version of the game Barnga game originally developed by Thiagrajan (1980). The original version of the game offered an insight into cultural differences and resulting confusions and miscommunications. In this exercise more behavioral complexities have been incorporated in order to make the cultural simulation more real.Desde 8,20 €
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Shere Khan - Buyer (Portuguese Version, Brazil)
Mehta, KandarpEjercicio NEGE-1-PBAnálisis de decisiones, Liderazgo y Dirección de personasThe case is about buying and selling an antique ceramic statuette of Shere Khan, the tiger character from Rudyard Kipling's The Jungle Book.Desde 8,20 €
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Concepts on Income and Expenses for Management Control (Portuguese Version, Brazil)
Vázquez-Dodero de Bonifaz, Juan CarlosNota técnica CN-104-PBContabilidad y controlDesde 8,20 €
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Barona S.A. (Portuguese Version, Brazil)
Fraguas, Rafael; Tàpies, JosepCaso SM-1526-PBGobierno corporativoJoaquín Machado, owner of the company Barona S.A., is forced to activate the board of directors when a new partner joins the company. In this situation, Machado considers the possibility of giving a broader perspective to the board's approach.Desde 8,20 €
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Typhoon Computers GmbH (Portuguese Version, Brazil)
Go L.; Fraguas, RafaelCaso ASN-18-PBAnálisis de decisiones, Iniciativa emprendedora, Innovación y cambioTyphoon Computers sells PC components in Eastern Europe. Almost three years after it was formed, the company finds itself facing a number of problems due to its rapid growth. It now has to decide how to make the transition from an entrepreneurial to a more professional style of organization.Desde 8,20 €
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The Non-verbal Aspects of Speeches (Portuguese Version, Brazil)
Leggett, Brian O'ConnorNota técnica DPON-36-PBLiderazgo y Dirección de personasStudies have found that people who communicate non-verbally through active movement tend to be rated as warm, more casual, agreeable and energetic, while those who remain still are seen as logical, cold and analytic. Our audience's interpretation of our non-verbal communication is not only very important but also the largest element of the communication process. Non-verbal communication is all forms of communication other than by the use of words...Desde 8,20 €
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Normalize Innovation to Transform Your Firm (Portuguese Version, Brazil)
Vilà, JoaquimArtículo ART-2151-PBDirección estratégica, Innovación y cambioCompanies that organize their innovation efforts in systematic, well-managed ways are those whose efforts will be rewarded. So says Joaquim Vilà, based on the best practices of the world's most innovative firms, as well as on his own extensive experience of innovation management. In this article, Vilà presents a systematic model of innovation management, which links strategy, problem solving and cultural change, and which is custom-tailored to th...Desde 8,20 €
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To Increase Sales, Change the Way You Sell (Portuguese Version, Brazil)
Rackham, NeilArtículo ART-2595-PBMarketingMany people think selling is about extolling product features, acting like some kind of talking brochure. Yet a survey of buyers reveals that approach to be the least convincing. Customers want value, so salespeople need to start creating it rather than merely communicating it. Solving problems for the customer and giving them strategic-level advice afford the most possibilities to create value, argues the author, an expert on successful, effecti...Desde 8,20 €
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Oakberry: The Gracia Store Decision (Portuguese Version, Brazil)
Soler, Edi; Eduardo Bork AlvoCaso ASN-90-PBAnálisis de decisiones, Dirección estratégica, Iniciativa emprendedoraIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Desde 8,20 €