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Learning the Machine: Anovo Ibérica Introduces AI in Operations (Portuguese Version, Brazil)
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCaso SI-207-PBInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Desde 8,20 €
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Healy Hudson: e-Sourcing Solutions (Portuguese Version, Brazil)
Sachon, MarcCaso P-1019-PBServicios y operaciones, Tecnologías de la informaciónBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Desde 8,20 €
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Autoventa Diaria, S.A. (Portuguese Version, Brazil)
Andreu i Civit, RafaelCaso SI-35-PBConocimiento y comunicaciónThis case describes a conflict between the commercial director of AVDSA and the administration and finance director, who is also in charge of the computing department. Arduous negotiations with a client have come to a positive conclusion, due to the argument that they can connect their computer to AVDSA's, allowing them to send and receive documents such as orders and bills. The computing department says it does not have the short term resources...Desde 8,20 €
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Terra Lycos (Portuguese Version, Brazil)
Perry, Gaynor; Oliver C.; Valor Sabatier, Josep; Sieber, SandraCaso SI-130-PBConocimiento y comunicación, Tecnologías de la informaciónIn May 2000, the leading Spanish language portal and Internet Access Provider (IAP), Terra, announced that they were to buy the fourth ranking US portal, Lycos, for $12.5 billion in stock. This merger enabled Terra to expand from Spanish and Portugese speaking markets to become a global player. However, the continued success of the big three portals, AOL, MSN and Yahoo!, has kept Terra Lycos amongst the second tier of portal companies. Against a ...Desde 8,20 €
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Social Lending at Zopa.com (Portuguese Version, Brazil)
Mitchell, Jordan; Sieber, SandraCaso SI-163-PBInnovación y cambio, Tecnologías de la informaciónZopa.com is the web's first lending exchange where individual borrowers and individual lenders can come together. Borrowers can access funds directly from other individuals instead of dealing with a bank. Since its launch in March 2005, Zopa's model of social lending had been the latest poster child for challenging traditional banks' business models. Despite the hype, many industry observers doubted that a direct model without intermediaries woul...Desde 8,20 €
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Marketplace Lending at Funding Circle (Portuguese Version, Brazil)
Sieber, Sandra; Rafnsdottir, AnnaCaso SI-196-PBFinanzas, Iniciativa emprendedora, Tecnologías de la informaciónA wave of distrust in and disapproval of the traditional banking system surfaced following the financial crisis of 2008. Borrowers who, before the crisis, had had relatively easy access to funds were suddenly being cut off from credit lines as banks and other traditional financial institutions began restricting lending. This created a gap in financing that facilitated the growth and expansion of various forms of alternative financing, including o...Desde 8,20 €
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Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCaso SI-193-PBDirección estratégica, Innovación y cambio, Tecnologías de la informaciónVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Desde 8,20 €
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Driving Digital Transformation at the DBS Bank (Portuguese Version, Brazil)
Káganer, Evgeny; Gregory, Robert Wayne; Codrean, CatalinCaso SI-195-PBFinanzas, Innovación y cambio, Tecnologías de la informaciónDBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. This case, set in 2015, outlines the key moments of the transformational journey and describes the strategy taken by the new CEO to improve t...Desde 8,20 €
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Diversey and the Creation of the "Internet of Clean" (Portuguese Version, Brazil)
Sieber, Sandra; Rafnsdottir, AnnaCaso SI-202-PBTecnologías de la informaciónDiversey, a "global provider of commercial cleaning, sanitation and hygiene solutions," has implemented a new value proposition as part of its digital transformation, changing from a pipeline business into a knowledge-based platform business. Along the way, it heavily influenced the cleaning and hygiene industry, which had been mostly untouched by digitization.Desde 8,20 €
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (C) (Portuguese Version, Brazil)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCaso SI-210-PBLiderazgo y Dirección de personas, Tecnologías de la informaciónIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Desde 5,74 €