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Eurostar and the Channel Tunnel Incident (A) (Chinese Version)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-ZHMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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La Masia, a School of Talent (Chinese Version)
Lleó, Borja; Cardona Soriano, PabloCaso DPO-216-ZHLiderazgo y Dirección de personasFrom the moment the young hopefuls of FC Barcelona's youth program set foot in La Masia, a team of professionals oversees their all-round education on a day-to-day basis. The Barça model takes three key aspects - physical-sporting, intellectual, and moral - into account in order to turn the 10 or 11-year-olds who come to Barça's soccer academy into excellent footballers and excellent human beings. In barely 30 years, La Masia has become the world...Desde 8,20 €
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Managing Queues in Bank Branches: BBVA Case (A) (Chinese Version)
Flores Alonso, Juan Enrique; Chinchetru, Iker; Moscoso, PhilipCaso P-1133-ZHServicios y operacionesIn 2012, BBVA, one of the world's leading banks, is considering how to improve the operations of its bank branches in an effort to improve customer service while reducing costs - all while taking into account that it is a channel for which a more commercial approach is now desirable.Desde 8,20 €
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Stratitek B.V. (Chinese Version)
Johnson, RobCaso E-72-ZHIniciativa emprendedoraThe directors of Stratitek have been approached by a company wishing to buy an investor's 50% shareholding in Stratitek and must determine the current value of their company for the negotiations.Desde 8,20 €
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Fiat Auto 2003: A new opportunity (Chinese Version)
Díaz, Juan José; Fité, Rosa María; Nueno, PedroCaso E-61-ZHIniciativa emprendedoraFiat Auto had been operating at a loss for several years and in 2002 its losses had increased 150%. The crisis began in the years 1990-1999, when the company had focused its efforts on developing traditional products that sold best in Italy and emerging markets. Meanwhile, it had passed up the opportunity to take the lead in new segments such as multi-purpose vehicles (MPVs), sports utility vehicles (SUVs) and "city cars". In 1998 the company ann...Desde 8,20 €