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Carsharing in Barcelona: Avancar (Chinese Version)
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCaso P-1088-ZHServicios y operacionesAvancar started offering car sharing services in Barcelona in 2004. As in most car sharing businesses, customers would typically make car reservations by the hour, and pick up and drop off the cars on their own (self-service). By 2008, the company had 2000 customers sharing more than 100 vehicles. As Avancar kept growing, it had the possibility of modifying the design of the service process and the management of its capacity. This was especially ...Desde 8,20 €
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Managing Queues in Bank Branches: BBVA Case (B) (Chinese Version)
Flores Alonso, Juan Enrique; Chinchetru, Iker; Moscoso, PhilipCaso P-1134-ZHServicios y operacionesPart (B) of the case presents two specific problems which allow for the application of relevant tools for analysis. The first aim is to analyze the impact of temporary employee absences on customer waiting times and the second is to compare the service offered by experienced cashiers vs. beginners.Desde 5,74 €
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Managing Queues in Bank Branches: BBVA Case (A) (Chinese Version)
Flores Alonso, Juan Enrique; Chinchetru, Iker; Moscoso, PhilipCaso P-1133-ZHServicios y operacionesIn 2012, BBVA, one of the world's leading banks, is considering how to improve the operations of its bank branches in an effort to improve customer service while reducing costs - all while taking into account that it is a channel for which a more commercial approach is now desirable.Desde 8,20 €
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Additive Manufacturing at Etnia Barcelona (Chinese Version)
Calvo, Eduard; Lago, Alejandro; Sabrià, FredericCaso P-1155-ZHÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedora, Servicios y operacionesEtnia Barcelona, a niche manufacturer of high-quality fashion eyewear, is considering its next move in light of the advances being made in additive manufacturing, which could require the company to rethink everything from product design to capacity footprint and logistics. The case covers the company's design-to-sale process, raw material procurement, and manufacturing operations. Etnia Barcelona has seen steady growth in revenues since its found...Desde 8,20 €
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Netflix: The Streaming Challenge (Chinese Version)
Sachon, MarcCaso P-1114-ZHServicios y operacionesThe case describes the history and business model of Netflix, a worldwide leading company in movie rentals. From its beginnings in 1997/98, the Los Gatos, California-based company has focused on developing a movie rental business model that uses superior customer intelligence to ensure high customer satisfaction, while being able to use customer analytics to manage service-related costs and its bottom line. With the switch from being primarily a ...Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (A) (Chinese Version)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-ZHMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Stratitek B.V. (Chinese Version)
Johnson, RobCaso E-72-ZHIniciativa emprendedoraThe directors of Stratitek have been approached by a company wishing to buy an investor's 50% shareholding in Stratitek and must determine the current value of their company for the negotiations.Desde 8,20 €
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Fiat Auto 2003: A new opportunity (Chinese Version)
Díaz, Juan José; Fité, Rosa María; Nueno, PedroCaso E-61-ZHIniciativa emprendedoraFiat Auto had been operating at a loss for several years and in 2002 its losses had increased 150%. The crisis began in the years 1990-1999, when the company had focused its efforts on developing traditional products that sold best in Italy and emerging markets. Meanwhile, it had passed up the opportunity to take the lead in new segments such as multi-purpose vehicles (MPVs), sports utility vehicles (SUVs) and "city cars". In 1998 the company ann...Desde 8,20 €