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The HBR Guide to Better Business Writing: 16. Don't Anesthetize Your Readers
Garner, Bryan A.Capítulo de Libro HBS-7768BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 16, Don't Anesthetize Your Readers (7 pa...Desde 8,20 €
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Playing to Win: 2. What Is Winning
Lafley, A.G.; Martin, RogerCapítulo de Libro HBS-7109BC-EDirección estratégicaPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Desde 8,20 €
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Collective Memory and Intergroup Leadership: Israel as a Case Study
Keynan, IritCapítulo de Libro HBS-3800BC-ECollective memory is the recollection of what has been experienced in common by a group, a notion separate from individual memory. Collective memory is a powerful force that consolidates cohesion within a group, which tends to become more accentuated in times of conflict. The more traumatic the past, the stronger the collective memory's effect on the present. This chapter focuses on the different ways leaders in Israel have harnessed the power of...Desde 8,20 €
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Broaden Your Bandwidth: Knowing Your Strengths and Weaknesses and How They Impact Your Ability to Lead Adaptive Change
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyCapítulo de Libro HBS-3287BC-ELiderazgo y Dirección de personasYour bandwidth--your repertoire of techniques for moving adaptive change forward in your organization--is a key element in the complex system that is you, the leader of adaptive change. These techniques span the spectrum from graceful and inspired rhetoric to in-your-face confrontation. Depending on the situation and the people involved, you have to be able to mix and match techniques as needed. This chapter will help you diagnose your current re...Desde 8,20 €
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What Is Leadership: The CEO's Role in Large, Complex Organizations
Porter, Michael E.; Nohria, NitinCapítulo de Libro HBS-6151BC-ELiderazgo y Dirección de personasThe job of CEO is one of the most important leadership positions in society, and a better understanding of the job is vital to a better functioning economy. In this chapter, Michael E. Porter and Nitin Nohria present the results of their in-depth study of the CEO's role in the most challenging setting: the large, complex organization. They identify several core functions that the CEO must fulfill in any enterprise: direction, organization, select...Desde 8,20 €
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Creating a Marketing Plan: An Overview
Capítulo de Libro HBS-2564BC-EMarketingThis chapter is excerpted from Harvard Business Essentials: Marketer's Toolkit. Effective marketing cannot begin without an effective marketing plan. The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results oDesde 8,20 €
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Pace: One Dimension of Adaptive Project Management
Shenhar, Aaron J.; Dvir, DovCapítulo de Libro HBS-2840BC-EHow much time is available to complete a project? Increased pace requires careful time management, more autonomy for project teams, and more support from top management. This chapter looks at how the time available to complete a project affects how the project is managed.Desde 8,20 €
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Principles of World-Class Execution: Winning in China
Hexter, Jimmy; Woetzel, JonathanCapítulo de Libro HBS-4492BC-EFor multinational companies in China, the rapid evolution of markets and competition overwhelmingly demands an exacting focus on world-class execution. This chapter highlights the principles that should guide the efforts MNCs make as they ratchet up their ability to execute in China. This chapter is excerpted from "Operation China: From Strategy to Execution."Desde 8,20 €
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Canaries in the Coal Mine: Realizing a Better Work-Life Balance for All
Hewlett, Sylvia AnnCapítulo de Libro HBS-4706BC-ELiderazgo y Dirección de personasThis chapter addresses the challenge of accelerating and expanding the scope of alternative work arrangements to reach the critical mass needed to transform corporate culture. This chapter is excerpted from "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success."Desde 8,20 €
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Treat the Deal as a Means to an End: What Do You Need Beyond a "Yes"
Ertel, Danny; Gordon, MarkCapítulo de Libro HBS-5041BC-EFinalized documents don't signal the end of negotiation. Instead, as this chapter illustrates, understanding and being explicit about your post-negotiation relationship is key to making and maintaining profits. This chapter is excerpted from "The Point of the Deal: How to Negotiate When Yes is Not Enough."Desde 8,20 €