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Tilt, 9. Busting Myths in the Marketplace Wars
Dawar, NirajCapítulo de Libro HBS-0009BC-EMarketingChapter 9, Busting Myths in the Marketplace Wars (28 pages), launches a three-chapter section on strategic implications of a tilt strategy. The author challenges six assumptions about upstream business strategy and suggests new approaches. First, he explains that market leadership is determined by which product delivers the best on the critical criteria for that market. Second, he shows leading customer desires is the key to market success. Third...Desde 8,20 €
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Chapter Nine: LIE #9 Leadership is a thing
Buckingham, Marcus; Goodall, AshleyCapítulo de Libro HBS-1040BC-EForget what you know about the world of work. You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. This provocative, inspiring book shows that there are some big lies--distortions, faulty assumptions, wrong thinking--...Desde 8,20 €
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The HBR Guide to Better Business Writing: 9. Learn to Summarize-Accurately
Garner, Bryan A.Capítulo de Libro HBS-7746BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 9, Learn to Summarize-Accurately (3 page...Desde 8,20 €
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Chapter 9: How to Write Decision Scenario Cases
Ellet, WilliamCapítulo de Libro HBS-1029BC-EThis chapter describes the five elements necessary to organize a decision scenario essay, the most important of which is providing the decision criteria. Chapter 4 of this book, which introduces how to analyse a case decision scenario, is complementary and should be used along with this chapter.Desde 8,20 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 9. Align Value, Profit, and People Propositions
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0029BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, 9. Performance Provided, Market Demand, and the Product Life Cycle
Christensen, Clayton M.Capítulo de Libro HBS-1113BC-EIniciativa emprendedoraIn this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why mosDesde 8,20 €
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Being the Boss, with a New Preface: The 3 Imperatives for Becoming a Great Leader, 9. Be Clear About How Your Team Works
Hill, Linda A.; Lineback, KentCapítulo de Libro HBS-1101BC-EAre you the boss you need to be? You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from your subordinates, from those above you, and from your peers and customers. You're not alone. As Harvard Business SDesde 8,20 €
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A Concise Guide to Macro Economics, Second Edition, Chapter 7, Understanding Exchange Rates
Moss, David A.Capítulo de Libro HBS-0019BC-EFinanzasIn Chapter 7, Understanding Exchange Rates (9 pages), the author identifies critical factors that have both long- and short-term impact on exchange rates. He explores how a country's current account balance, inflation rate, and interest rates affect its currency. He argues that, despite these theories, the currency market is unpredictable and shares overall guidelines for understanding global currency.Desde 8,20 €
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Future of Analytical Competition: Approaches Driven by Technology, Human Factors, and Business Strategy
Davenport, Thomas H.; Harris, Jeanne G.Capítulo de Libro HBS-2205BC-EIn this chapter, the authors explore what analytical competitors of the future will be doing differently, addressing approaches driven by technology, those involving human capabilities, and those involving changes in business strategy. This chapter was originally published as Chapter 9 of "Competing on Analytics."Desde 8,20 €
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Learning from the Fringe: Imagining the Future of Management
Hamel, Gary; Breen, BillCapítulo de Libro HBS-2519BC-EAccording to the author, uncommon insights often come from uncommon places. This chapter suggests that in order to glimpse the future of management, you must search for "positive deviants"--organizations and social systems that defy the norms of conventional practice. This chapter was originally published as chapter 9 of "The Future of Management."Desde 8,20 €