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Route 11 Potato Chips
Wilcox, Ronald T.; Santos, Carlos MichaelCaso DARDEN-M-0810-EMarketingRoute 11 Chips, a regional potato chip company, is struggling with whether to reduce the number of flavors it markets. Additional flavors add operational cost, but management believes that some of the flavors are important to Route 11's brand image and that trimming the line might damage the brand. Route 11 has also taken a price increase recently and management is interested in finding out if there is additional room to raise prices. To analyze ...Desde 8,20 €
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AIB Nagoya Conference 2011: After the March 11 Earthquake and Tsunami
Shige Makino; Cinty LiCaso IVEY-9B12M071-EDirección estratégicaOn April 13, 2011, slightly more than three months before an annual conference of the Academy of International Business (AIB) was to be held in Nagoya, the program chair of the conference had to decide whether to go ahead with the conference as planned after a massive earthquake struck Japan on March 11, triggering a horrendous tsunami and subsequent radiation leak after damaging a nuclear plant. Each challenge posed a threat to the successful op...Desde 8,20 €
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Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
Israeli, Ayelet; Tauro, Danilo; Gulick, SarahCaso HBS-520087-EMarketingThis case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and video content. At its peak, one of its acquisitions had an IPO valuation of almost 1 billion dollars. However, Sizmek struggled with an integration that was taking longer than expect...Desde 8,20 €
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Strategy Execution Module 11: Using Diagnostic and Interactive Control Systems
Simons, Robert L.Caso HBS-117111-EDirección estratégicaThis module reading introduces diagnostic and interactive control systems. Diagnostic control systems are the management-by-exception systems that managers use to monitor the achievement of their business strategy. Interactive control systems are the systems that top managers use to focus the organization on strategic uncertainties. Diagnostic control systems and interactive control systems work together to ensure the implementation of today's st...Desde 8,20 €
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New Peril, Old Adversary: George W. Bush, 9/11, & Iraq (B): The Road to War, September 2002 to March 2003
Westad, Arne; Varley, PamelaCaso HBS-KS1268-EEconomíaSupplement to case KS1267. The U.S. choice to go to war with Iraq, beginning in March 2003, was enormously consequential. This two-part case, developed for an HKS course called "Power Shifts: Understanding Global Change Through History," goes back in time to trace the evolution of American policy toward Iraq prior to 9/11, and the shift in thinking that led to war with Iraq during the administration of George W. Bush. The two parts of the case co...Desde 5,74 €
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New Peril, Old Adversary: George W. Bush, 9/11, & Iraq (A): The United States & Iraq, 1980 to 2002
Varley, Pamela; Westad, ArneCaso HBS-KS1267-EEconomíaThe U.S. choice to go to war with Iraq, beginning in March 2003, was enormously consequential. This two-part case, developed for an HKS course called "Power Shifts: Understanding Global Change Through History," goes back in time to trace the evolution of American policy toward Iraq prior to 9/11, and the shift in thinking that led to war with Iraq during the administration of George W. Bush. The two parts of the case cover different parts of the ...Desde 8,20 €
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Ready in Advance: The City of Tuscaloosa's Response to the 4/27/11 Tornado
Leonard, Herman B.; Tannenwald, DavidCaso HBS-KS1157-EIn a matter of minutes on the afternoon of April 27, 2011, a massive and powerful tornado leveled 1/8 of the area of Tuscaloosa, AL, a city of approximately 90,000 people and home to the University of Alabama. Doctrine called for the County Emergency Management Agency (EMA) to take the lead in organizing the response to the disaster - but one of the first buildings destroyed during the event housed the County EMA offices, leaving the agency compl...Desde 8,20 €
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Corporate Governance: The Jack Wright Series (11) How Directors Get Into Trouble—Interlocking Directors (Spanish version)
Colley, John L.; Stettinius, Wallace; Logan, George W.Caso DARDEN-OM-1627Servicios y operacionesEsta es la traducción al español de la versión del 16 de mayo de 2011 del caso UVA-OM-1093. Jack Wright y la junta de Mega Corporation tienen que lidiar con una situación conflictiva que involucra a un director y una "situación difícil" que ha surgido de otra junta de la que forma parte el director. La discusión debe abordar tanto el dilema del director en la otra junta como las responsabilidades de Jack como presidente de la junta Mega.Desde 8,20 €
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Farggi: Estrategia general
Bole, U.; Vilà, JoaquimCaso L-11Dirección estratégica, Iniciativa emprendedoraOrientación estratégica de la empresa Farggi.Desde 8,20 €
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Pulma, S.A.
Nueno, Pedro; Sagarra R.Caso E-11Iniciativa emprendedoraPulma se encontró con la generación de un nuevo negocio dentro de su organización. Este requería estructurarlo como una empresa autónoma para aprovechar realmente el potencial del nuevo mercado. Fue patética la confrontación con la sólida organización centralizada.Desde 8,20 €