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Eurozone at 15: A Monetary Union Without Growth?
Warnock, Francis E.Caso DARDEN-GEM-0136-EEconomíaIn 2015, the eurozone had been in and out of recession for seven years and had slipped into deflation. This case presents a brief history of the eurozone and allows students to consider the growth prospects for the union. Is the eurozone damned to a decade of economic contraction? Or is the worst behind it?Desde 8,20 €
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Compact Fluorescent Bulbs: 15 Years Later
Spekman, Robert E.; Farris, Paul W.; Webb, MarjorieCaso DARDEN-M-0766-EMarketingCompact fluorescent bulbs (CFLs) lasted five to six times longer-8,000 to 12,000 hours-than comparable incandescent bulbs and consumed 75% less energy. By July 2008, prices had fallen as low as $2 or so per bulb, compared with $0.25 for standard bulbs. But manufacturers had yet to crack the code on how to get consumers to choose these innovative energy-efficient light bulbs over standard bulbs.Desde 8,20 €
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GEM 15: Country Development Strategies in 15 Statistics
Musacchio, Aldo; Werker, EricCaso HBS-713025-EEconomíaDesde 8,20 €
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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Strategy Execution Module 15: Using the Levers of Control to Implement Strategy
Simons, Robert L.Caso HBS-117115-EDirección estratégicaThis module reading pulls together key concepts and techniques from the Strategy Execution series into an integrated model - the levers of control. The four levers are: (1) belief systems, (2) boundary systems, (3) diagnostic control systems, and (4) interactive control systems. The module discusses how top managers use the levers of control to inspire commitment to the organization's purpose; stake out the territory for experimentation and compe...Desde 8,20 €
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Grupo Gorki: Cuándo vender la empresa
Lamothe Barceló, C.; Olaya Estefan, E.Caso IIST-ASNI-15Análisis de decisionesDos fundadores de una cadena de restauración con varias enseñas reciben una oferta de compra y deben decidir si vender todas las enseñas o solo unas. Los dos socios tienen características y situaciones familiares diferentes y su postura frente a la venta difiere en sus criterios e intereses. A título personal reflexionar sobre qué hacer con su tiempo libre si venden, y como apoyar los negocios de sus hijos que inician su vida empresarial.Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Caso HBS-804S07Servicios y operacionesProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Desde 8,20 €
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCaso IVEY-W27257-EConocimiento y comunicación, Dirección estratégicaOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Desde 8,20 €
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Sports 92 Tennis Club (Abridged)
Folts, F. E.; Mercader, P.; Vázquez- Dodero, Juan CarlosCaso ASN-15-EAnálisis de decisionesDesde 8,20 €