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Banco Central Hispano
Suárez, José Luis; García Prat, AntoniCaso F-681FinanzasA finales de 1995, el consejo de administración del Banco Central Hispano, BCH, tenía que decidir acerca del dividendo del ejercicio en curso. Se planteaba la conveniencia o no de seguir disminuyéndolo o incluso suprimirlo. La decisión se enmarca en un plan de saneamiento muy riguroso, en marcha desde enero de 1992, y que había comprendido la venta de activos, en especial participaciones del Grupo, y fuertes dotaciones para insolvencias. La decis...Desde 8,20 €
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Caso HBS-804S07Servicios y operacionesProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Desde 8,20 €
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La persona y el directivo en la nueva economía
30|Álvarez de Mon, SantiagoCaso FH-681Liderazgo y Dirección de personasEste caso actualiza las preocupaciones y convicciones sobre el arte de dirigir del consejero delegado de Bankinter, Juan Arena, recogidas originalmente en el caso FH-551 Reflexiones de un Consejero Delegado. A partir del análisis de algunas claves de la sociedad actual, el caso revisa las prioridades y retos de un directivo comprometido con el proceso de transformación de la institución que dirige. También se plantea cómo alcanzar el equilibrio p...Desde 8,20 €
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The Person and the Manager in the New Economy
30|Álvarez de Mon, SantiagoCaso FH-681-ELiderazgo y Dirección de personasThis case provides an update of Bankinter CEO Juan Arena's concerns and beliefs about the art of management, originally presented in case FH-551 "Reflections of a CEO." After analyzing certain basic features of modern society, the case reviews the priorities and challenges facing a manager who is committed to transforming the institution he manages. It also discusses how to attain a balance between the roles of manager, father, husband, citizen, ...Desde 8,20 €
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Grupo de Empresas Fortuny (E)
Álvarez, E.; Tàpies, JosepCaso F-606FinanzasExplica cómo acabaron los acontecimientos que se describen en los casos (A), (B) y (C).Desde 5,74 €
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15A054-EDirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCaso DARDEN-BP-0524-EGobierno corporativoThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Desde 8,20 €