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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryNota del Instructor DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Desde 0,00 €
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M&M Pizza - Teaching Note
Schill, Michael J.Nota del Instructor DARDEN-F-1691TN-EFinanzasTeaching note for product F-1691Desde 0,00 €
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GLOVO: Q-commerce, the evolution of E-commerce. Teaching Note
Audicana Arcas, J.; Martínez Jiménez, M.Nota del Instructor IIST-PITN-219-E-EServicios y operacionesIn June 2021, Glovo, the Spanish delivery company par excellence, had just raised 450 M euros in financing and was close to 2,000 M in valuation, five years after its foundation. However, the path had not been easy for a company that was versioning the traditional concept of “errand boy” by incorporating technology. Its business model had changed several times to compete in a market dominated by giants and find its place in the world. Its latest ...Desde 0,00 €
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GLOVO: Q-commerce, la evolución del E-commerce. Nota del profesor
Audicana Arcas, J.; Martínez Jiménez, M.Nota del Instructor IIST-PITN-219Servicios y operacionesEn junio de 2021, Glovo, la empresa española de delivery por excelencia, acababa de levantar 450 M de euros de financiación y rozaba los 2.000 M de valoración, en 5 años de vida. Sin embargo, el camino no había sido fácil para una empresa que versionaba el tradicional concepto de “recadero” incorporando tecnología. Su modelo de negocio había cambiado varias veces para competir en un mercado dominado por gigantes y encontrar su hueco en el mundo. ...Desde 0,00 €
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List Testing Exercise: Economic Selection - Teaching Note
Pfeifer, Phillip E.Nota del Instructor DARDEN-M-0870TN-EMarketingTeaching note for product M-0870Desde 0,00 €
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Sullair: Redefining Its Channel of Distribution - Teaching Note
Spekman, Robert E.Nota del Instructor DARDEN-M-0772TN-EMarketingTeaching note for product M-0772Desde 0,00 €
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Boeing's e-Enabled Advantage, Teaching Note
Applegate, Lynda M.Nota del Instructor HBS-809083-EDirección estratégicaTeaching Note for [807011].Desde 0,00 €
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PFG Bank: Credit Card Exercise - Teaching Note
Pfeifer, Phillip E.Nota del Instructor DARDEN-M-0878TN-EMarketingTeaching note for product M-0878Desde 0,00 €