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E-Mail: Not Dead, Evolving
Gill, BarryArtículo HBS-F1306Z-ETecnologías de la informaciónE-mail management company Mimecast shares the results of a 2012 survey of 2,600 workers in the U.S., UK, and South Africa who use e-mail every day. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Desde 8,20 €
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To Reduce E-mail, Start at the Top
Brown, Chris; Killick, Andrew; Renaud, KarenArtículo HBS-F1309B-ELiderazgo y Dirección de personasHow one company successfully dealt with the e-mail glut: After executives underwent training to reduce the number of e-mail messages they sent, the output of other employees fell, too--even though they received no training or feedback. The result was a 7% gain in productivity.Desde 8,20 €
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In E-Commerce, More Is More
Eisingerich, Andreas B.; Kretschmer, TobiasArtículo HBS-F0803B-EMarketingMost managers believe that filling their websites with a broad array of information diverts attention from their company's core offerings. A new global study, however, has revealed just the opposite: that such information increases customer engagement. The research also shows that exploiting consumers' desire for engagement is the strongest predictor of superior shareholder value for e-commerce companies.Desde 8,20 €
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Are You Ready for E-tailing 2.0? (Spanish version)
Hemp, PaulArtículo HBS-F0610FMarketingE-commerce is shifting--from making purchases online to going shopping online, a social experience in which people interact in a 3-D Web space.Desde 8,20 €
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Rakuten's CEO on Humanizing E-Commerce
Mikitani, HiroshiArtículo HBS-R1311A-ERakuten is Japan's version of Amazon, but it offers a very different shopping experience. The goal of its founder in 1997 was to allow small and midsize merchants to set up shop on the internet very easily and to provide the kind of hospitality and customer service that even chain restaurants offer in Japan. Mikitani didn't want an internet superstore; he wanted something more like a bazaar, where shop owners would curate the merchandise and inte...Desde 8,20 €
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Sense and Reliability: A Conversation with Celebrated Psychologist Karl E. Weick (Spanish version)
Weick, Karl E.; Coutu, Diane L.Artículo HBS-R0304FLiderazgo y Dirección de personasMost of us see the organizations we operate in--our schools or companies, for instance--as monolithic and predictable, subjecting us to deadening routines and demanding from us dehumanizing conformity. But companies are more unpredictable and more alive than we imagine, according to Karl Weick, a psychology professor at the University of Michigan and an expert on organizational behavior. Weick says executives can learn a lot about managing the un...Desde 8,20 €
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The New Path to the C-Suite
Groysberg, Boris; Kelly, L. Kevin; MacDonald, BryanArtículo HBS-R1103C-EJob requirements at the top of corporations have changed. Companies have come to expect much more from their C-level executives, who need new and different skills to deal with today's business realities. Exactly what abilities do firms want in their leaders-now and in the future? By examining hundreds of job profiles developed by executive-search firm Heidrick & Struggles and interviewing numerous senior managers, the authors have identified some...Desde 8,20 €
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Energy Strategy for the C-Suite
Winston, Andrew; Favaloro, George; Healy, TimArtículo HBS-R1701L-EServicios y operacionesLarge companies spend millions, or billions, of dollars directly on energy each year--and millions more indirectly, on supply chain, outsourcing, and logistics costs. Yet outside the most energy-intensive industries, the majority of firms approach energy as merely a cost to be managed. This is a strategic mistake that overlooks enormous opportunities to reduce risk, improve resilience, and create new value. Today energy is climbing up the corpora...Desde 8,20 €
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Souq.com's CEO on Building an E-Commerce Powerhouse in the Middle East
Mouchawar, RonaldoArtículo HBS-R1705A-EIniciativa emprendedoraIn 2005, when Souq.com was founded, the Middle East had tremendous potential for e-commerce: Its total population was more than 350 million, half of whom were younger than 25. But the region was highly fragmented in terms of laws and customs, logistics, and payment infrastructure. Mouchawar tells how Souq grew from auction website to B2C-only business by enabling alternative payment methods and managing delivery in a region where basic logistics ...Desde 8,20 €
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New Game Plan for C Players (Spanish version)
Axelrod, Beth; Handfield-Jones, Helen; Michaels, EdArtículo HBS-R0201GLiderazgo y Dirección de personasIt's a big driver of business success, but one that executives are loath to talk about: upgrading the management talent pool by weeding out "C" players--those who deliver results that are acceptable but who fail to innovate or inspire the people they lead. In this article, the authors of The War for Talent explore the hidden costs of tolerating underperformance and acknowledge the reasons why executives may shy away from dealing decisively with C...Desde 8,20 €