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No hay nada imposible
IESE InsightArtículo ART-1651Liderazgo y Dirección de personasLa famosa historia de cómo un equipo de rugby superó las dificultades más extremas después de su avión se accidentara en los Andes, continúa inspirando a millones de personas. Por suerte, muy pocos tendrán que vivir circunstancias de ese calibre, pero durante el último año, y debido a la crisis, muchas personas han atravesado incertidumbres y problemas inéditos hasta ahora. Con su testimonio sobre los 72 días en la montaña, Nando Parrado nos recu...Desde 8,20 €
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Nothing Is Impossible
IESE InsightArtículo ART-1651-ELiderazgo y Dirección de personasThe famous story of how a rugby team beat the odds after their plane crashed in the Andes continues to inspire millions. Thankfully very few will ever have to face a situation as extreme as that one. But over the past year, many have certainly had their mettle tested as they found themselves dealing with their own unexpected crises. Crash survivor Nando Parrado gives a powerful testimony of his 72 days on the mountain and explains how his teammat...Desde 8,20 €
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E-Mail: Not Dead, Evolving
Gill, BarryArtículo HBS-F1306Z-ETecnologías de la informaciónE-mail management company Mimecast shares the results of a 2012 survey of 2,600 workers in the U.S., UK, and South Africa who use e-mail every day. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Desde 8,20 €
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To Reduce E-mail, Start at the Top
Brown, Chris; Killick, Andrew; Renaud, KarenArtículo HBS-F1309B-ELiderazgo y Dirección de personasHow one company successfully dealt with the e-mail glut: After executives underwent training to reduce the number of e-mail messages they sent, the output of other employees fell, too--even though they received no training or feedback. The result was a 7% gain in productivity.Desde 8,20 €
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In E-Commerce, More Is More
Eisingerich, Andreas B.; Kretschmer, TobiasArtículo HBS-F0803B-EMarketingMost managers believe that filling their websites with a broad array of information diverts attention from their company's core offerings. A new global study, however, has revealed just the opposite: that such information increases customer engagement. The research also shows that exploiting consumers' desire for engagement is the strongest predictor of superior shareholder value for e-commerce companies.Desde 8,20 €
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Are You Ready for E-tailing 2.0? (Spanish version)
Hemp, PaulArtículo HBS-F0610FMarketingE-commerce is shifting--from making purchases online to going shopping online, a social experience in which people interact in a 3-D Web space.Desde 8,20 €
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Rakuten's CEO on Humanizing E-Commerce
Mikitani, HiroshiArtículo HBS-R1311A-ERakuten is Japan's version of Amazon, but it offers a very different shopping experience. The goal of its founder in 1997 was to allow small and midsize merchants to set up shop on the internet very easily and to provide the kind of hospitality and customer service that even chain restaurants offer in Japan. Mikitani didn't want an internet superstore; he wanted something more like a bazaar, where shop owners would curate the merchandise and inte...Desde 8,20 €
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Sense and Reliability: A Conversation with Celebrated Psychologist Karl E. Weick (Spanish version)
Weick, Karl E.; Coutu, Diane L.Artículo HBS-R0304FLiderazgo y Dirección de personasMost of us see the organizations we operate in--our schools or companies, for instance--as monolithic and predictable, subjecting us to deadening routines and demanding from us dehumanizing conformity. But companies are more unpredictable and more alive than we imagine, according to Karl Weick, a psychology professor at the University of Michigan and an expert on organizational behavior. Weick says executives can learn a lot about managing the un...Desde 8,20 €
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Souq.com's CEO on Building an E-Commerce Powerhouse in the Middle East
Mouchawar, RonaldoArtículo HBS-R1705A-EIniciativa emprendedoraIn 2005, when Souq.com was founded, the Middle East had tremendous potential for e-commerce: Its total population was more than 350 million, half of whom were younger than 25. But the region was highly fragmented in terms of laws and customs, logistics, and payment infrastructure. Mouchawar tells how Souq grew from auction website to B2C-only business by enabling alternative payment methods and managing delivery in a region where basic logistics ...Desde 8,20 €
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Finding Service Gaps in the Age of e-Commerce
Parasuraman, A.Artículo ART-2384-EServicios y operaciones, Tecnologías de la informaciónThirty years after developing the well-known SERVQUAL scale, the author revisits the original framework in light of the growing role of technology in service delivery. As more and more people turn to the Internet to purchase goods and services, he and his colleagues have recognized the need to adapt the SERVQUAL framework to the realities of the online experience; specifically, to measure the extent to which a website facilitates efficient and ef...Desde 8,20 €