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Customer Insights
Venkatesan, Rajkumar; Kim, TamiEjercicio DARDEN-M-1013MarketingIn this set of three exercises, students are cast in the role of marketing manager of one of three product categories. They must choose a specific brand in their category and use research trend tools and Google Ads Keyword Planner to explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and, finally, choose paid-search keywords. The exercises culminate in a presentation using the PowerPo...Desde 8,20 €
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A Strategic Marketing Plan to Successfully Deliver Your Professional Brand
Whitler, Kimberly A.Ejercicio DARDEN-M-0894-EMarketingThis exercise will help students understand how to develop a Strategic Marketing Plan: an essential skill, but one that many business, government, and organizational leaders are not equipped to develop strong and competitively superior strategic plans. Because it is complicated to develop a case with the information needed for students to practice developing a Strategic Marketing Plan, this exercise is designed to help students understand how to ...Desde 8,20 €
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Customer Insights
Venkatesan, Rajkumar; Kim, TamiEjercicio DARDEN-M-1013-EMarketingIn this set of three exercises, students are cast in the role of marketing manager of one of three product categories. They must choose a specific brand in their category and use research trend tools and Google Ads Keyword Planner to explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and, finally, choose paid-search keywords. The exercises culminate in a presentation using the PowerPo...Desde 8,20 €
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10 Marketing Scenarios
Cian, LucaEjercicio DARDEN-M-1010-EMarketingThis exercise aims to provide a rich discussion around marketing research. Specifically, this exercise presents 10 mini-scenarios that could be resolved with proper marketing research techniques. This exercise can be used as a midterm exam or an in-class exercise to summarize and discuss different marketing research techniques, along with their pros and cons.Desde 8,20 €
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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law
Whitler, Kimberly A.; Soltis, SteveEjercicio DARDEN-M-1020-EMarketingThis exercise is designed to give students an opportunity to develop a communications plan and press statement for The Coca-Cola Company (Coke) as it attempts to navigate the 2021 Georgia voting law controversy. Specifically, it asks students to assume the role of chief marketing and communications officer (CMCO) at Coke and recommend a communications plan, including a press statement, to fulfill their role as CMCO while living up to the brand’s ...Desde 8,20 €
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Ejercicios sobre la fractila crítica
Agell, Pere; Bastons, M.Ejercicio ADE-3Análisis de decisiones, EconomíaEjercicios sobre la fractila crítica.Desde 8,20 €
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Teorema de Bayes - Ejercicio
Agell, Pere; Bastons, M.Ejercicio ADE-5Análisis de decisiones, EconomíaEjercicios de aplicación del teorema de Bayes.Desde 8,20 €
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Ejercicios de análisis de inversiones
Agell, Pere; Bastons, M.Ejercicio ADE-2Análisis de decisiones, EconomíaEjercicios sobre análisis de inversiones (VAN, TIR, etc.)Desde 8,20 €
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Paso de una distribución inicial a una final - Ejercicios
Agell, Pere; Bastons, M.Ejercicio ADE-7Análisis de decisiones, EconomíaCálculo de probabilidades en distribuciones iniciales y distribuciones finales.Desde 8,20 €
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Investment Analysis Exercises
Agell, Pere; Bastons, M.Ejercicio ADE-2-EAnálisis de decisiones, EconomíaDesde 8,20 €