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Customer Insights
Venkatesan, Rajkumar; Kim, TamiEjercicio DARDEN-M-1013MarketingIn this set of three exercises, students are cast in the role of marketing manager of one of three product categories. They must choose a specific brand in their category and use research trend tools and Google Ads Keyword Planner to explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and, finally, choose paid-search keywords. The exercises culminate in a presentation using the PowerPo...Desde 8,20 €
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Customer Insights
Venkatesan, Rajkumar; Kim, TamiEjercicio DARDEN-M-1013-EMarketingIn this set of three exercises, students are cast in the role of marketing manager of one of three product categories. They must choose a specific brand in their category and use research trend tools and Google Ads Keyword Planner to explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and, finally, choose paid-search keywords. The exercises culminate in a presentation using the PowerPo...Desde 8,20 €
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Tata Equity P/E Mutual Fund: Performance Measurement and Attribution
Gaurav Singh ChauhanEjercicio IVEY-9B18N025-EFinanzasAs a typical investor in India, you sought to attain reasonable growth in her capital with adequate diversification and low volatility in returns. It was suggested that you consider investing in mutual funds in order to obtain diversified exposure to IndiDesde 8,20 €
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A Strategic Marketing Plan to Successfully Deliver Your Professional Brand
Whitler, Kimberly A.Ejercicio DARDEN-M-0894-EMarketingThis exercise will help students understand how to develop a Strategic Marketing Plan: an essential skill, but one that many business, government, and organizational leaders are not equipped to develop strong and competitively superior strategic plans. Because it is complicated to develop a case with the information needed for students to practice developing a Strategic Marketing Plan, this exercise is designed to help students understand how to ...Desde 8,20 €
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Ejercicios de estadística: Distribuciones
Agell, Pere; Bastons, M.Ejercicio ADE-6Análisis de decisiones, EconomíaCálculo media, varianza e intervalos de probabilidad de distintas distribuciones.Desde 8,20 €
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10 Marketing Scenarios
Cian, LucaEjercicio DARDEN-M-1010-EMarketingThis exercise aims to provide a rich discussion around marketing research. Specifically, this exercise presents 10 mini-scenarios that could be resolved with proper marketing research techniques. This exercise can be used as a midterm exam or an in-class exercise to summarize and discuss different marketing research techniques, along with their pros and cons.Desde 8,20 €
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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law
Whitler, Kimberly A.; Soltis, SteveEjercicio DARDEN-M-1020-EMarketingThis exercise is designed to give students an opportunity to develop a communications plan and press statement for The Coca-Cola Company (Coke) as it attempts to navigate the 2021 Georgia voting law controversy. Specifically, it asks students to assume the role of chief marketing and communications officer (CMCO) at Coke and recommend a communications plan, including a press statement, to fulfill their role as CMCO while living up to the brand’s ...Desde 8,20 €
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Investment Analysis Exercises
Agell, Pere; Bastons, M.Ejercicio ADE-2-EAnálisis de decisiones, EconomíaDesde 8,20 €
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Exercises on critical fractiles
Agell, Pere; Bastons, M.Ejercicio ADE-3-EAnálisis de decisiones, EconomíaDesde 8,20 €
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Innovation Impact Assessment
Liedtka, Jeanne M.Ejercicio DARDEN-S-0406-EDirección estratégicaImagine the impact on your students’ motivation and learning if they could personally assess themselves—and receive peer feedback—on the critical behaviors that would make them better innovators. As faculty, we know that innovation capabilities are fundamental life skills, regardless of the disciplinary interests and career choices our students make. Based on over a decade of research at UVA’s Darden Business School, we know that facilitating st...Desde 8,20 €