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Samsung Galaxy Note 7 Debacle
John Lee; Chloe Zheng; Dominic LimCaso IVEY-9B17MC152-EDirección estratégicaIn early September 2016, Samsung Electronics Co. Ltd. (Samsung), a leading manufacturer of smartphones headquartered in South Korea, released the new generation of its flagship smartphone, the Galaxy Note 7. Despite initial positive reviews and a strong market reception, just eight days later, Samsung voluntarily recalled 2.5 million of the smartphones, after receiving reports of the devices overheating and catching on fire. The problems persiste...Desde 8,20 €
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7-Eleven in Thailand
Sundaravaradhan Venkatesh; Sandhya BhatiaCaso IVEY-9B13B021-EContabilidad y control, Dirección estratégicaCP 7-Eleven is a prominent retail chain in Thailand. The analysis of the financial statements for the year 2011 revealed that while the earnings per share increased, the return on equity (ROE) declined. The company had negative working capital. It exerted strong bargaining power over its suppliers and customers and had efficient inventory management. It had been accumulating cash and other liquid assets over the last few years and it expanded in ...Desde 8,20 €
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7-Eleven Indonesia Innovating in Emerging Markets
Marleen Dieleman; Ishtiaq P Mahmood; Peter DarmawanCaso IVEY-9B15M081-EDirección estratégica, Iniciativa emprendedoraAWARD-WINNING CASE - 2015 AESE Case Writing Competition. The global convenience store brand 7-Eleven entered Indonesia in 2009, with local player PT Modern International as the master franchisor. To differentiate the stores from other convenience stores and to cater to emerging market customers in Indonesia, the CEO combined the idea of a restaurant and a convenience store in his new 7-Eleven outlets. The 7-Eleven stores provided an affordable an...Desde 8,20 €
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7 Days Inn: Operations Strategy
Gang Chen; Liang XuCaso IVEY-9B12D023-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesAWARD WINNING CASE - This case won the Emerging Global Chines Competitors, 2013 European Foundation for Management Development (EFMD) Case Writing Competition. 7 Days Inn, a leading hotel group in China, was established in 2005 and was listed on the New York Stock Exchange in 2009. It now operates more than 1,000 hotels in 168 major Chinese cities and has enrolled more than 30 million customers in its membership club. Its success is largely due t...Desde 8,20 €
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Microsoft Windows: The Launch of Windows 7
Miranda R. Goode; Matthew BallCaso IVEY-9B09A023-EMarketingIn early 2009, Microsoft began preparing for the launch of its next operating system, Windows 7. Successfully marketing Windows 7 had become essential for the company, which had faced numerous challenges in recent years, including a commercial and public relation failure of its last operating system, Windows Vista. While Windows 7 had received strong pre-release reviews, its success depended on Microsoft's ability to overcome the lingering skepti...Desde 8,20 €
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BMW: The 7-Series Project (B) (Spanish Version)
Pisano, Gary P.; Rossi, SharonCaso HBS-612S08Servicios y operacionesDescribe la decisión tomada en el proyecto de la serie 7 con respecto a la creación de prototipos y su impacto en la calidad.Desde 5,74 €
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Playing to Win: 7. Think Through Strategy
Lafley, A.G.; Martin, RogerCapítulo de Libro HBS-7118BC-EDirección estratégicaPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Desde 8,20 €
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Managing Global Innovation 7. Collaborative Innovation
Doz, Yves L.; Wilson, KeeleyCapítulo de Libro HBS-9830BC-ELiderazgo y Dirección de personasManaging Global Innovation is an 8-chapter book written by Yves L. Doz and Keeley Wilson of INSEAD and published in 2012 by Harvard Business Review Press. In today's global economy, existing knowledge is the catalyst for innovation, but gathering and using this knowledge depends on global factors which can create barriers to access. The authors provide a practical framework for the successful management of knowledge and innovation by optimizing t...Desde 8,20 €
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Keeping Up with the Quants 7. Working with Quants
Davenport, Thomas H.; Kim, JinhoCapítulo de Libro HBS-7700BC-EKeeping Up with the Quants is a seven-chapter book published in 2013 by the Harvard Business Review Press and written by Thomas Davenport, Professor of IT and Management at Babson College, and Jinho Kim, Professor of Business and Statistics at Korea National Defense University. Written for non-analysts and "non-quants," this book is a guide to summarizing data, interpreting its meaning, and using it in decision-making. The authors explain that a ...Desde 8,20 €
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Tilt, 7. Taking Control of Criteria of Purchase
Dawar, NirajCapítulo de Libro HBS-0008BC-EMarketingIn Chapter 7, Taking Control of Criteria of Purchase (24 pages), the author explores the consumer decision-making process. He explains how customer decisions are based on a set of criteria about product benefits that an individual uses to organize and assess different brands. Competitive advantage comes from a company's ability to influence which criteria customers use for decision-making. The author shows how a market leader can be the first bra...Desde 8,20 €