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Strategy Execution Module 8: Linking Performance to Markets
Simons, Robert L.Caso HBS-117108-EDirección estratégicaThis module reading shows how to link profit plans and other performance measurement systems to both internal and external markets. Starting with the transfer of goods and services within a firm, the module discusses the different methods of designing traDesde 8,20 €
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El Coyote Mexican Cafe in the Wake of Proposition 8
Brian Richter; Anisha GeorgeCaso IVEY-9B12M052-EDirección estratégica, Liderazgo y Dirección de personasThe El Coyote Mexican Café, more commonly known as El Coyote, is a family-owned restaurant located in Los Angeles, California. The restaurant faced criticism from pro-gay rights activists after the manager (the daughter of the owner) made a personal donation to support California Ballot Proposition 8, which activists associated with the restaurant rather than the individual. The case transpires over an eight-day period from November 4, 2008, whic...Desde 8,20 €
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Tilt, 8. Knowing Who Your Competitors Are
Dawar, NirajCapítulo de Libro HBS-0011BC-EMarketingTilt: Shifting Your Strategy from Products to Customers is an 11-chapter book published in 2013 by Harvard Business Review Press and written by Niraj Dawar, professor of marketing at the Ivey School of Business. The author presents his theory on how sustainable competitive advantage depends today on a company's ability to tilt, or shift, its business model from product innovation to value innovation. He explains that, unlike the traditional focus...Desde 8,20 €
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Herramientas financieras esenciales: Herramienta 8 - VAN y TIR
Estrada, JavierNota técnica FN-562FinanzasEsta nota analiza las dos herramientas de evaluación de proyectos más utilizadas, el VAN y la TIR. Las dos herramientas necesitan un dato muy importante, el coste del capital, que es una de las magnitudes fundamentales para cualquier empresa, y que también trataremos brevemente. Tanto el VAN como la TIR tienen aplicaciones que van más allá de la evaluación de proyectos, y ningún conjunto de herramientas está completo sin ellas.Desde 8,20 €
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The HBR Guide to Better Business Writing: 8. Be Relentlessly Clear
Garner, Bryan A.Capítulo de Libro HBS-7744BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. In Chapter 8, Be Relentlessly Clear (6 pages), t...Desde 8,20 €
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Chapter Eight: LIE #8 Work-life balance matters most
Buckingham, Marcus; Goodall, AshleyCapítulo de Libro HBS-1039BC-EForget what you know about the world of work. You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. This provocative, inspiring book shows that there are some big lies--distortions, faulty assumptions, wrong thinking--...Desde 8,20 €
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Chapter 8: How to Write Case-Based Essays
Ellet, WilliamCapítulo de Libro HBS-1028BC-EThis chapter reviews general approaches to providing written answers to case-based questions that are often used in assignments and examinations. Writing a thorough answer usually includes these elements: 1) a position statement (the "what"); 2) an argument (the "why"); and an action plan (the "how"). Detailed examples of each element are provided.Desde 8,20 €
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The Essential Financial Toolkit: Tool 8 - NPV and IRR
Estrada, JavierNota técnica FN-562-EFinanzasThis note discusses the two most widely-used tools for project evaluation, NPV and IRR. Both tools require a critical input, the cost of capital, one of the most essential magnitudes for any company, which is also briefly discussed. Both NPV and IRR have applications that go way beyond project evaluation and no toolbox would be complete without them.Desde 8,20 €
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Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillNota del Instructor HBS-520114-EMarketingTeaching note for case 519076.Desde 0,00 €
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BeatBox
Lacoursière R.; Nueno, Pedro; Semeniw, S.; Siroo J.; White N.Caso E-8Iniciativa emprendedoraUn grupo de jóvenes emprendedores, como parte de un curso de creación de empresas del Programa Master, elaboran un «business plan» para el lanzamiento de una nueva empresa, que fabricará y comercializará un innovador aparato reproductor de discos compactos de contenido personalizado. El proyecto mereció una mención especial en un concurso de planes de empresa, organizado por escuelas europeas en la London Business School en 1993. (Also available ...Desde 8,20 €