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Costa Valente
Gómez Pajares, Alberto; Urrutia, Josu; Palencia, LuisCaso ASN-72-EDirección estratégica, Iniciativa emprendedoraA businessman based in Barcelona and dedicated to the textile sector (selling T-shirts to sponsors) is presented with the opportunity to buy a small textile manufacturing company in Guimarães, Portugal. He has to decide whether to take on this project or not. The analysis that he carries out includes a study of the value chain and of the possibility of outsourcing part of the business, as well as the approach the entrepreneur will take to integra...Desde 8,20 €
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And Now What Do We Do?: Management Tensions at IASoft
García Pont, Carlos; Palencia, LuisCaso ASN-97-EAnálisis de decisionesIASoft was founded in March 2001 for the purpose of designing and supplying high-performance IT solutions for the automation of industrial plants. The company was the brainchild of three skilled engineers from different backgrounds who had met through their work. They had detected a market opportunity in high quality customizations and adaptations of standard software packages for sophisticated clients. The CEO of IASoft, now in his 50s, was star...Desde 8,20 €
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Cipriani & Lombardi
Soler, Edi; Velilla, ManuelCaso ASN-102-EAnálisis de decisionesIn January 2019, two entrepreneurs were contemplating the creation of a footwear company offering affordable women's casual shoes in shopping malls in Italy. Their concept revolved around a unique self-service, white-label shoes model, setting them apart from most other traditional footwear stores in the industry. To test the viability of their idea, they devised a plan to launch a pilot store during the summer months in Riccione, viewing it as a...Desde 8,20 €
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Químicas Bages
Palencia, Luis; Rosenberg, MikeCaso ASN-75-EAnálisis de decisiones, Dirección estratégicaIn 2019, the sales manager of a medium-sized agricultural chemicals manufacturer has to decide whether to terminate the distribution contract with one of his long-term distributors and give it instead to a newcomer. There are objective reasons both for not keeping the old distributor and for changing to a new one. The case discussion should be structured around a balanced, objective analysis of all factors involved in the situation: strategic, so...Desde 8,20 €
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El club
Sabrià, FredericCaso ASN-76Análisis de decisiones, Liderazgo y Dirección de personasEn un club de golf de Madrid se modifica el sistema de cobro de los servicios de peluquería. Una medida aparentemente inocente hace rápidamente emerger una multitud de aspectos relacionados con los sistemas de control, motivación y ética. Este caso es el antiguo "El Club" ASN-12 del mismo autor.Desde 8,20 €
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La farmacia
Recoder E.; Ariño, AfricaCaso ASN-73Dirección estratégicaLa familia Galeno atraviesa una situación económica difícil. En este contexto, la Sra. Galeno debe decidir acerca del traslado de su farmacia a un nuevo emplazamiento. Esta publicación está basada en el caso homónimo de los mismos autores.Desde 8,20 €
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The Club
Sabrià, FredericCaso ASN-76-EAnálisis de decisiones, Liderazgo y Dirección de personasA golf course in Madrid is changing its payment system for hairdressing services. A seemingly innocuos measure leads to issues related to control systems, motivation and ethics. This case is based on the case "The Club", ASN-12, from the same author.Desde 8,20 €
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Voyages Eurotours (B)
Toledo E.; Vázquez- Dodero, Juan CarlosCaso ASN-17Análisis de decisiones, Dirección estratégicaEl director general de Voyages Eurotours trata de explicar los adversos resultados del último período y prevé una apreciable mejora en el futuro próximo. De todas formas, como no está muy tranquilo... pide un informe económico y financiero a su controller.Desde 5,74 €
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The Club (Portuguese version, Portugal)
Sabrià, FredericCaso ASN-76-PPAnálisis de decisiones, Liderazgo y Dirección de personasA golf course in Madrid is changing its payment system for hairdressing services. A seemingly innocuos measure leads to issues related to control systems, motivation and ethics. This case is based on the case "The Club", ASN-12, from the same author.Desde 8,20 €